How Press Releases Can Improve Your SEO Efforts

Press releases are great ways to communicate various events about your company.  These events can include participation with industry trade shows, new product announcements, strategic partnerships, and personnel changes.&n...read more

 

The Power of Social Media in Maximizing the Impact of Press Releases

Social media is arguably one of the biggest innovations in marketing over the century. Facebook, Twitter, LinkedIn, Google Plus, and other social media outlets have proven their ability to leverage a combination of keywords and...read more

 

The Basics of Writing a Successful Press Release

If you want to see your company’s name in print more often,  a well written press release could be the key to grabbing the attention of your  targeted audience. Getting free publicity in the media is a tough tas...read more

 

Boost Advertising Campaigns With PR Management For Greater Growth

Are your advertising campaigns failing to make a dent in the market? You, perhaps, need to relook your promotional strategies. You could augment your advertising efforts through public relation (PR) management or even drop adve...read more

 

What Exactly Should Be A Newsworthy Press Release Topic?

- Change in the management team - Opening of a new office or change in address - Hired a new employee - Entering into a partnership with other business - Speaking at or sponsoring an industry/business/social conv...read more

 

Google: Links In Press Releases Should Use Nofollow Like Paid Links

John Mueller, one of Google’s lead Webmaster Trends Analyst, equated press releases to advertisements. It was specifically asked if all links in press releases need to be nofollowed or just “links with optimized anc...read more