The global market for application to person (A2P) SMS is expected to have a fragmented market landscape in terms of competition. The leading players in the global market only accounted for 0.9% of overall market share in the year 2015. Some of the key players in the global market for application to person SMS include names such as AMD Telecom SA, Syniverse Technologies LLC, Silverstreet BV, Fortytwo Telecom AB, and Mblox Inc. among others. The high extent of competition in the market can be attributed to little differentiation in product and strong existence of numerous players across the globe. The market is expected experience an intense competition over the coming years of forecast because of the consistent emergence of new companies in the market as it does not require high investment of capital. However, the vendors have a huge scope to make profits as the adoption of smartphones across the world is growing at a tremendous pace.

The global A2P SMS market stood at an overall market valuation of US$57.27 bn in the year 2015. This market valuation is estimated to grow and touch a figure worth US$83.03 bn over the course of the given forecast period of 2016 to 2024. Over the same period of forecast, the global market for application to person SMS is expected to show a steady CAGR of 4.2% guiding the growth of the market. The application segment of customer relationship management services is expected to shoot up at an impressive CAGR of 33.7% over the given forecast period. From a regional standpoint, the global market for A2P SMS is expected to be led and dominated by Asia Pacific.