Market Overview:
Functional Beverages market is experiencing continuous growth in the last few years. Increase in working class population and demand for healthy alternatives for carbonated drinks have resulted in the growth of this market. Weight management and hydrations are the new trends that have come up as a key opportunity, due to sedentary lifestyle and growing obese population; consumers want to opt for healthier lifestyle. Major players in the functional beverages market are investing on research and development to create zero-calorie products and innovative packaging. Major companies have also invested in vending machines, so as to create awareness, advertise new products, and also to get feedback from the consumers.
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Major Key Players:
The key players profiled Functional Beverages are as
- Coca-Cola (U.S.),
- Coca-Cola (U.S.),
- Altria Group (U.S.),
- Kraft Foods (U.S.),
- General Mills (U.S.),
- Campbell Soup Company (U.S.),
- Ocean Spray (U.S.) and
- PepsiCo (U.S.),
- Fuze Beverage (U.S.),
- Red Bull GmbH (Austria)
Market Research Analysis:
• Rapid innovation in the functional beverages products inclusion of various flavors, function-specific products like sports functional beverages, probiotic drinks are driving the functional beverages market
• Functional beverages is generally considered as healthy drink and as a part of healthy lifestyle, has led to innovation in various formats like high fibers, low sugar, vitamin-rich, and probiotic rich has also supported the functional beverages market to a greater extent
Reasons to Buy:
- The study includes detailed market analysis of functional beverages market encompassing its macro and micro-markets
- It covers market segmentation by type, by packaging and by function
- It helps in identifying region-wise major suppliers and understand consumption patterns
- The report will provide useful and premium insights that will support in investments for functional beverages and allied companies providing details on the fast growing segments and regions
Table of Content:
1 executive summary
2 market introduction
3 research methodology
4 market dynamics
5 market trends
6 market factor analysis
7. market-by type
Continued…..
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List of Tables
Table 1 pestle analysis-U.S
Table 2 pestle analysis- India
Table 3 pestle analysis- China
Table 4 pestle analysis- Japan
Table 5 pestle analysis- Germany
Continued……
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