Market Overview:
Due to mass consumers’ population moving towards adopting healthy lifestyle, the market of protein ingredients is growing at an incremental pace of development on the global platform. Market Research Future, a firm which specializes in market reports related to the Food, Beverages & Nutrition sector among others, recently forecasted in its report on Global Protein ingredients Market Research Report- Forecast to 2022 that the market will demonstrate an exponential growth while achieving million dollar growth readily in the forecast period.
Rising health consciousness and consumers inclination towards fitness trends have prompted the growth of protein ingredients globally. The sector is driven in a major way by the demand directed from the population of fitness enthusiastic consumers and athletes. Product promotions and celebrity endorsements is anticipated to boost the market of sports drinks, food and supplements. Health benefits gained out of protein ingredients consumption are the main drivers supporting the development of this segment. Growth of the sports nutrition market has also provided an impetus for the increased demand of this sector.
Incorporation of protein ingredients for body weight management is identified to be the major drivers for the product’s high sale. These nutrients boosts body’s metabolism and helps in gaining healthy muscle fat. Boost in fitness and wellness sector and awareness regarding health advantages obtained from protein ingredients has enhanced the market growth trajectory of the sector to an elevated level. A shift in lifestyle followed by increase in awareness related to demerits of junk food consumption have led to consumers demanding protein ingredients to balance their nutritional requirements. However, presence of counterfeit products in the market are the major restraining factor to protein ingredients market.
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Major Key Players:
New players are entering the marker in order to penetrate the global market and generate revenues out of their protein ingredients offering. With the changing global trend, consumers are increasingly getting inclined towards adopting healthy life-style and hence the need for nutritional supplements have increased. Established players are identified to be investing more on product launch and acquisition to strengthen their market position. The best long-term growth opportunities for this sector can be captured by ensuring ongoing product improvisations and investments in the R&D sector to obtain quality products.
The key players profiled in protein ingredients are Archer-Daniels-Midland Co. (U.S.), Solae (U.S.), Shandong Yuwang Industrial Co., Ltd (China), Shandong Sinoglory Health Food Co., Ltd (China), Gushen Biological Technology Group Co., Ltd (China), Solbar (Israel), and Nutripea (Canada) among many others.
Latest Industry Updates:
Nov 2017 FrieslandCampina launched their innovation in whey protein hydrolysates at Fi Europe. The product is called ‘Nutri Whey Hydro’. The strategy of new product launch will help in strengthening the company’s dairy protein portfolio.
Oct 2017 Arla Foods launched Arla Protein Milk which is an innovation from the company’s end in the dairy sector. Rising health consciousness and increased demand for innovative protein products has encouraged them towards the launch of the product.
Jun 2017 Arla Foods Ingredients launched a new whey protein solution which ensures the soft texture of protein bars in which it is being used. Escalated demand for protein bars among the consumers of the U.S. has encouraged the company to follow this strategy of new and unique product launch.
March 2017 Burt’s Bees launched plant-based protein shakes in order to suffice the growing need for protein products prepared with natural and plant based ingredients.
Market Segments:
The global protein ingredients market has been divided into feedstock, form, application and region.
Based on Source: Soy, Wheat, Pea, Canola, Whey, Casein, Egg, Beef, Pork, and Others
Based on Form: Powder, Bars, Ready to drink, Capsules & tablets, and others
Based on Application: Functional Foods, Sports Nutrition, Meat Additives, Confectionery, Pharmaceuticals, and Others
Based on Region: North America, Europe, Asia Pacific, and ROW.
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Regional Analysis:
The global protein ingredients market is segmented into North America, Europe, APAC, and Rest of the World (RoW). Global protein ingredients market is highly dominated by North America and Europe due to high health awareness and awareness about merits of consumption of protein ingredients. APAC is fastest growing region due to changing lifestyle and improved disposable income in that region. The consumption of protein ingredients in countries like Germany, the U.S., India, Brazil and China is expected to grow even more in upcoming years.
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