Market Synopsis
Augmented reality (AR) is combination of real and virtual world. It is a technology that uses the existing real world image and adds computer generated extra layers of digital and virtual content over it. Augmented reality in medical imaging refers to the use of AR technology to get visual representations of the interior of a body for diagnostic and therapeutic purposes. Images developed from the ultrasound scan and microscopy images can be combined with videos with AR technology.
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Augmented reality mobiles applications can provide essential information which is usually not visible such as showing heartbeat, blood pressure. AR technology allows doctor to combine x-rays with patients photograph or even videos. AR optical head-mounted display devices could be used to review images, to control imaging equipment, look up references, and these devices can be controlled by voice or gestures.
Market Growth Factors
Augmented reality offers a great potential to transform the way in which medical professionals manipulate, display, acquire information through diagnostic imaging. Combination of AR and wearable technology will revolutionize the way of interaction with several medical equipments. Augmented reality improves the spatial resolution which provides outstanding details of intricate anatomical structures and internal organs.
Doctors are the most benefactor of addition of AR technology in medical imaging. AR technology provides moving images which allows doctors to observe organs and systems in action. It provides opportunities for doctors to enhance diagnosis and characterize the diseases. Patients and their family could understand medicals jargons with augmented devices which provide complete access of entire treatment process with multi-sensory AR demonstration.
Market Segmentation
AR in medical imaging market can be segmented on the basis of two platforms Devices and Applications. Devices include Consoles, Eyeglass, Mobiles and Computers. AR in medical imaging market can be geographically split into North America, Europe, Asia-Pacific and LAMEA.
Regional Analysis
North America is clear leader in this market. North America is technological advanced and developed region and has many global companies that are engaged in AR technology for healthcare applications. Most of the giant companies involved in AR and VR activities are from US .This is the reason why North America stands out as a major leader in this market.
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Competitive Analysis
Key players in the market for augmented reality in medical imaging are Google Inc, Intel in, Microsoft Corporation, NVIDIA Corporation, Augmedix, Mindmaze, Firsthand Technology and others.
Latest News
• Philips launches its new diagnostic augmented device to help surgeons perform image-guided, open and minimally invasive spine surgery.
• Toronto based, Intronix Technologies to Collaborate With Western University to Develop Augmented Reality Medical Simulation and Training for Neuromuscular Injection Procedures which will assist the treatment of millions of patients suffering from pain and spasticity
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