Latest Industry Updates:
Jan 2018 Walgreens has agreed to pay more than $2 million to three Northern California counties to settle a lawsuit alleging the Deerfield, Ill.-based Company was selling expired baby food, infant formula and over-the counter drugs.
Jan 2018 Infant formula and baby food company Wattle Health is making its first foray into India. It has signed a deal with a local distributor to sell Wattle Baby puree products in a market where the middle class is growing rapidly but bureaucracy and red tape can prove difficult for Australian companies.
Jan 2016 Blackmores Limited- which engages in the manufacturing of health supplements, announced the launch of their new infant formula with safeguards to block profiteers.
Jan 2016 Danone launched its global flagship infant formula brand Aptamil in India in order to suffice the growing demand for organic, natural baby food in the country. This strategy will help the manufacturer to capture a wide consumer base.
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Market Overview:
Due to the large number of health benefits associated with baby food and drinks consumption, the market is growing at an incremental pace globally. Market Research Future, a firm which specializes in market reports related to the Food, Beverages & Nutrition sector among others, recently forecasted in its report on ‘Global Baby Food and Drinks Market Research Report- Forecast to 2027’ that the market will demonstrate an exceptional CAGR while achieving good growth rapidly during the forecast period.
Rising demand for baby food prepared with chemical-free ingredients have prompted the growth of baby food and drinks market on a global platform. The sector is driven in a major way by the demand directed from the baby food market for healthy baby food formula. Rising child health concerns and manufacturers’ focus on developing healthy baby products have given a boost to this market. Additionally, the withdrawal of one child rule in China has also given the manufacturers to enter this market and generate revenues. However, rising campaigns supporting breastfeeding is one of the major factors restraining the growth of this market.
Baby food is gaining traction over the years owing to the growing incidence of diseases, increasing consumer awareness along with significant rise in awareness of nutritious baby food and health benefits associated with it among the parents. The demand of the fortified baby food is also increasing due to the changing lifestyle coupled with the growing consumer awareness and rising health and wellness concern.
Competitive Analysis:
With the entry of industry players in the Baby Food and Drinks Market, established players are identified to have entered into a healthy rivalry in order to sustain their consumer base as well as to capture new consumer base. In order to strengthen their position in the global baby food and drinks market, manufacturers are found to compete in terms of prices and quality to attract consumers’ attention towards their offerings. They are identified to be investing hugely in R&D sector for new product launch as well as to bring innovations in their product line. The best long-term growth opportunities for this sector can be captured by ensuring ongoing product improvements and financial flexibility to invest in the optimal strategies.
The key players profiled in baby food and drinks market report are Abbott Nutrition Inc. (U.S.), Holle baby food GmbH (Switzerland), Bellamy’s Organic Pty Ltd. (Australia), FrieslandCampina U.A. (the Netherlands), Danone (France), Hain Celestial Group, Inc. (U.S.), HiPP GmbH & Co. and Vertrieb KG (Germany) among many others.
Market Segments:
The global baby food and drinks market has been divided into type, distribution channel, packaging material, and region.
On The Basis Of Type: Baby Milks, Baby Cereals & Dry Meals, Baby Meals, Finger foods, Baby Drinks, and Other baby foods
On The Basis Of Distribution Channel: Dairy, fruits & vegetables, grains, and meat
On The Basis Of Packaging Material: Metal, Glass, Plastic, Paper, and Others
On The Basis Of Region: North America, Europe, Asia Pacific, and ROW.
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Regional Analysis:
The Global Baby Food and Drinks Market is segmented into North America, Europe, APAC, and Rest of the World (RoW). Global Baby Food and Drinks market is highly dominated by Asia Pacific due to rising health awareness and high demand for baby food commodities in the region. North America is fastest growing region due to increasing demand from Canada and Mexico. The consumption of baby food and drinks in countries like India, Brazil and China is expected to grow in upcoming years. Europe is also projected to witness a steady growth during the reviewed period. However, North America is estimated to be sluggish owing to the low birth rate in U.S. Latin American region is projected to show a high potential in the fortified baby food market due to the rising disposable income of some of the countries.
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