Recent years have seen Tod’s begin to edge away from their footwear roots to include clothing and accessories. While consumers may have been slow to embraced the new offerings, Tod’s has not abandoned its core success story.
The Gommino may be the single most iconic item from the Tod’s brand. ln the world of luxury leather goods, few brands have been able to stand the test of time, remaining utterly classic and unceasingly relevant, like Tod’s Shoes. With the launch of the “Dots of Life” campaign we saw Tod’s take the Gommino into new territory. Social media.
This latest project invites the consumer to join “Club Gommino”, and become part of the Gommino story by uploading photos about life in a pair of Tod’s shoes. Photo spreads and videos remind us that the Gommino isn’t just handcrafted, it is customizable and universal. From Hong Kong to Brazil, the Gommino connects us all. And we have the handcrafted leather friendship bracelets to prove it. The Club Gommino loafer features woven leather laces that are coordinated with the same suede uppers we all know and love.
And if you just love your old Gommino loafer but still want to rep the brand, then the MyColors Bracelet may be just what you are looking for. The current collection of bags, wallets and accessories in bright and vibrant colors maintain the craftsmanship and give consumers a visual delight. With an ever expanding line, Tod’s is growing from a high quality shoe label into a maison.
The Spring and Summer collections for both men and women feature the same casual yet elegant design we have all come to know and love set against a thoroughly modern background. Both the Gommino campaign and the latest collection remind the consumer that Tod’s is a brand that travels. Whether it’s a bicycle, a boat, a car or a plane, the driving shoe legend has crafted its brand for people who are driven by style. Consumers seem to agree and have been responding positively.
Tod’s worldwide appeal was most recently put on display at the opening of their showroom in Mumbai this April. Tod’s multi-brand approach stays true to its DNA while adjusting to meet the needs of a consumer base constantly in flux.
Tough economic conditions in Asian markets have not deterred the brand at all and Tod’s has reported 1.5% growth in the first quarter, despite massive setbacks. While market shares have remained level in the USA and European markets, Tod’s expects to see great things in the coming months, especially in the US markets.
And why not, everybody needs a good pair of walking shoes!
Media Contact
Company Name: Tods
Contact Person: Bettina Stefani
Email: service@todsshoes-sale.com
Phone: 0688882188
City: Paris
Country: France
Website: www.tods-gommino.com