Fashion Magazine Market Overview:
Print is dead is what we have known in a long time. Fashion magazines, once a source of people’s daily dose of fashion has now become a begone. With movement from hard copies to soft copies, consumers are now more inclined to not wait for a magazine to hit stands and rather get their daily news off the internet. This spells doom for the industry on a whole and is expected to eventually kill it once the transition has completed across the globe.
Fashion Magazine Market Size and Growth Rate:
As per the latest reports published by Research Cosmos, Fashion Magazine Market was valued at USD xx million in 2017 and projected to reach USD xx million by 2022 growing at a CAGR of xx% during the forecast period 2017 to 2022.
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Fashion Magazine Market Drivers and Restraints:
However, magazine circulation revenue is predicted to fall more dramatically than that of newspapers as consumers prefer free digital content. Unfortunately, the move towards digital will not be enough to solve magazines’ financial challenges. According to a PwC report, digital revenue will still only comprise 30% of total revenue in 2020, compared to 16% in 2015, as readers eschew spending money on digital magazines, and advertisers pay less for digital ad space than print ad space. Over half of a magazine is comprised of ads. Advertisement revenue remains the lifeblood of magazines and reducing it short does no good to the magazine’s long-term outlook.
Geographical Overview of Fashion Magazine Market:
Asia Pacific too is a huge fashion market however, with growing technology the digital medium is more preferred in these areas that has killed the magazine industry. Latin America and the Middle East are still un-saturated markets that are very slowly picking pace and moving towards a more digi-platform.
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Key Players of Fashion Magazine Market:
Some of the leading market players of Fashion Magazine Market are Vogue, InStyle, GQ, Teen Vogue, Cosmopolitan, Elle, Harper’s Bazaar, Glamour, Allure and Marie Claire
Fashion Magazine Market Segmentation:
By Type:
- Fortnightly
- Monthly
- Weekly
By Industry:
- Individual Users
- Companies & Agencies
By Region:
- North America
- Latin America
- Europe
- Asia Pacific
- Middle East and Africa
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