Digital Experience Management Software Market Overview:
The Digital Experience Management Software market is showing rapid growth in the near future. The aspects such as growing business and personal needs which includes access to information, increasing usage of personal computers, growing digital signal processing capabilities and rising competition in the digital experience management software market. According to a recent study report published by the Market Research Future, The global market of Digital Experience Management Software is booming and expected to gain prominence over the forecast period. The market is projected to demonstrate a spectacular growth by 2022, surpassing its previous growth records in terms of value with a striking CAGR during the anticipated period (2016 – 2022).
The emerging trend in Digital Experience Management Software Market includes prevalence of competition between businesses and demand for improved customer satisfaction experience. Oracle Corporation; one of the prominent industry player recently launched its Oracle Content and Experience Cloud also known as digital experience cloud. This software enhance organization business by managing and delivering content to numerous digital channels to increase customer engagements with employees, customers and partners.
Major Key Players:
Oracle Corporation (U.S.), SAP SE (Germany), IBM Corporation (U.S.), Infosys (India), Salesforce.Com, Inc. (U.S.), SDL Plc (U.K.), Sitecore (Denmark), Adobe Systems Incorporated (U.S.), Acquia (U.S.), Demandware, Inc. (U.S.) are some of the prominent players at the forefront of competition in the Global Digital Experience Management Software Market and are profiled in MRFR Analysis.
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Industry News:
Oct 2, 2017 – Moleskine is a papermaker and product designer company, they are using Oracle Commerce Cloud, which part of the Oracle Customer Experience (CX) Cloud Solution, which is available in 35 countries, 10 languages and 15 local currencies. Oracle CX Cloud Solution enhance Moleskine business operation by helping it to deliver consistent customer experiences and maintenance the brand value in booming integrated online campaigns across the globe.
03 May 2017 – IBM has examinedgrowth of its connected devices business and the product ability to leverage massive amounts of data to better understand consumers. However, a study from IBM retailers, revealed that brand is falling short on their customer experience and there is a substantial opportunity to improve CX with cognitive and cloud technologies.
April 24, 2015 – Infosys, is recognized as a global leader in consulting, cutting-edge technology and next generation service provider, announced it has entered into agreement to acquire Kallidus Inc. (a leading provider of digital experience solutions).This acquisition economic deal, with an aggregate purchase of $120 million including retention bonus.
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Digital Experience Management Software Market Competitive Analysis:
The market of digital experience management software market appears to be highly competitive. To maintain their market position and to drive the market growth, various dynamic and diversified international organizations, domestic organizations and as well as new entrants form a competitive landscape. Market leaders are innovating continuously and increasingly seeking market expansion through various strategic mergers and acquisitions, innovation, increasing investments in research and development and cost-effective product portfolio. Major players are investing on internal R&D and, most of all, in acquiring other firms.
Digital Experience Management Software Global Market Segmentation:
The Digital Experience Management Software Market can be classified into 4 key segments for the convenience of the report and enhanced understanding;
Segmentation by Solution: Comprises web content management, multi-channel customer communication management, customer relationship management, digital employee experience, web portals, customer experience management and analytics.
Segmentation by Component: Comprises routers, adapters, repeaters, wireless device among others.
Segmentation by Standards: Comprises personal area network (PAN), local area network (LAN), metropolitan area network (MAN), and wide area network (WAN) among others.
Segmentation by Services: Comprises asset tracking, remote monitoring and control, insurance, messaging and voice communication among others.
Segmentation by Regions: Comprises Geographical regions – North America, Europe, APAC and Rest of the World.
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Digital Experience Management Software Global Market Regional Analysis:
North America region accounts for highest market share in digital experience management software market owing to presence of major players in the region and adoption of digital experience management software solution by small and large enterprises. Countries such as US and Canada contributes large amount of revenue in the digital experience management software market in the region.
Asia Pacific region is expected to be growing at the highest CAGR. Enterprises in the region are investing in digital experience tools to improve business efficiency and productivity and growing e-commerce company in the region is boosting the market in the region.
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