Market Highlights:
The implementation of mobile app analytics tool plays a crucial role for the performance of any mobile application. With the launch of mobile application, it is important to have a continuous supervision and monitoring of application performance with respect to the individual point of view. There are wide range of mobile applications available in the market, it is required to maintain the quality of mobile application with usage of analytical tools to generate revenue, in-app purchases and rankings, and improve the application installation counts.
Additionally, the mobile analytical facilitates recognize and provide detailed description of mobile application engagement better data driven decisions. Monetization technique can be considered one of the important techniques to increase the demand for the particular mobile applications and helps to maximize the profit. However, rapidly increasing technology to adopt the various analytical tools associated with the business organization and surging demand for 3G and 4G are expected to drive the market over the forecast period.
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Major Key Players
- Microsoft Corporation (U.S.),
- Adobe Systems Incorporated (U.S.),
- Google Inc. (U.S.),
- Flurry (U.S.),
- Amazon Web Services (AWS) (U.S.),
- IBM (U.S.),
- Mixpanel (U.S.),
- Localytics (U.S.),
- Comscore (U.S.),
- Webtrends (U.S.).
According to MRFR, The Mobile Analytics Market is expected to grow at approximately USD 5 Billion by 2023, at 24% of CAGR between 2017 and 2023.
Segmentation
The global mobile analytics market has been segmented based on type, organization size, and industry vertical.
By type, the mobile analytics market has been segmented into mobile advertisement & advertisement analytics, in-app behavioral analytics, and application performance analytics. The mobile advertisement & advertisement analytics segment has been further segmented into campaign analytics, ad attribution analysis, and conversion funnel analysis. The in-app behavioral analytics segment has been further segmented into touch heat maps, event tracking, and user profiling and demographics. The application performance analytics segment has been further segmented into cross-platform analysis, mobile A/B testing, and others.
By organization size, the global mobile analytics market has been segmented into small & medium enterprises and large enterprises.
By industry vertical, the global mobile analytics market has been segmented into retail & e-commerce, media & entertainment, travel & logistics, healthcare, government, BFSI, automotive, IT & telecom, and others.
Regional Analysis
Asia Pacific, North America, Europe and Rest of the World (RoW) are the critical markets for mobile analytics. North America is the largest market for mobile analytics owing to massive investment in mobile advertising in the region. The developed countries in the region with a high number of mobile users, increasing usage of 4G networks and high popularity of mobile analytics in the region create a conducive environment for the growth of the market in North America. The presence of key players in the regions acts as a bonus for the growth of the market.
Asia Pacific is anticipated to be the fastest growing market for mobile analytics due to the high penetration of mobile devices in the region coupled with huge investments in mobile advertising.
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Intended Audience
- Investors and consultants
- System Integrators
- Government Organizations
- Research/Consultancy firms
- Technology solution providers
- IT Solution Providers
LIST OF TABLES
TABLE 1 MOBILE ANALYTICS MARKET, BY TYPE
TABLE 2 MOBILE ANALYTICS MARKET, BY ORGANIZATION SIZE
TABLE 3 MOBILE ANALYTICS MARKET, BY VERTICAL
TABLE 4 MOBILE ANALYTICS MARKET, BY REGION
TABLE 5 NORTH AMERICA MOBILE ANALYTICS MARKET, BY TYPE
TABLE 6 NORTH AMERICA MOBILE ANALYTICS MARKET, BY ORGANIZATION SIZE
Continued……
LIST OF FIGURES
FIGURE 1 RESEARCH TYPE
FIGURE 2 MOBILE ANALYTICS MARKET: BY TYPE (%)
FIGURE 3 MOBILE ANALYTICS MARKET: BY ORGANIZATION SIZE (%)
FIGURE 4 MOBILE ANALYTICS MARKET: BY VERTICAL (%)
FIGURE 5 NORTH AMERICA MOBILE ANALYTICS MARKET, BY TYPE (%)
FIGURE 6 NORTH AMERICA MOBILE ANALYTICS MARKET, BY ORGANIZATION SIZE (%)
Continued……
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