WholeFoods Magazine (www.WholeFoodsMagazine.com), a b-to-b publisher serving the natural products industry, has published the results of the 41st Annual Retailer Survey. Despite increasing competition from mass marketers, the independent natural products retailers surveyed reported growth during the survey period of July 2017 to June 2018.
Average sales per store from the reporting period were $2,439,257. Since Amazon closed its deal to buy Whole Foods Markets in August 2017, this year’s results reflect 10 months of competition from the new Amazon-Whole Foods. “While some retailers reported sales declines, many more reported increases, and the vast majority reported that sales remained stable,” said Jay Jacobowitz, WholeFoods Merchandising Editor and President of Retail Insights. “Overall, respondents reported a sales increase of 1.6% compared to the sales they had the prior year.”
Average sales per store = $2,439,257
Average increase in sales over prior year = 1.6%
WholeFoods Editor-in-Chief Maggie Jaqua noted that respondents expressed concerns regarding competition from mass marketers, but that optimism was high. “An overwhelming 92% of respondents who forecast their sales for 2019 expect an average increase of 4.8%,” said Jaqua. “There was a sense of opportunity surrounding hemp-based products and CBD. What’s more, the consumer trend toward wellness bodes well for independent retailers who are in a better position connect with consumers on a personal level.”
WholeFoods Magazine also published the Retail Insights® 2019 Retail Universe for Premium Natural, Organic Food, Supplement & Personal Care Sales by Jay Jacobowitz. This covers all eight retail channels including supernaturals such as Amazon Whole Foods Market and Sprouts Farmers Market; mass merchandisers and vitamin chain stores.
Key finding: Natural organic products grew 5.26%, and shoppers spent nearly one of every three new food dollars on natural organic foods.
For more, read the full coverage on WholeFoodsMagazine.com, and join Jaqua and Jacobowitz for a webinar on Wednesday, April 24, at 2:00pm EST. Register here. [https://register.gotowebinar.com/register/6301035454149335309]
About the survey:
WholeFoods partnered with Readex Research to gather results for the 12 months ending in June 2018. The survey reflected data from U.S. independent natural products retailers operating over 700 stores, totaling nearly $1.8 billion in sales from 4 million square feet.
About WholeFoods Magazine:
WholeFoods Magazine is published by WFC, Inc., a family-owned media company based in South Plainfield, NJ. The publication has a mission to inform and educate natural products retailers on dietary supplements, herbs, HABA, homeopathy and foods. Digital products include wholefoodsmagazine.com and naturalproductfinder.com
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