Laundry Detergent Pods Market Overview:
Laundry Detergent Pods Market is estimated to touch a value of USD 3,567.7 million by 2023 by displaying a strong 5.04% CAGR over the forecast period (2018-2023), states Market Research Future (MRFR). The market demand can touch 12,000.1 million units by 2023, exhibiting 3.59% CAGR over the forecast period.
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Development of new household care products for customers in urban areas is likely to bolster the market demand. The superior functionality and convenience offered by detergent pods over its liquid and powder counterparts can augur well for pod manufacturers. In addition, the inclusion of sweet-smelling fragrances in formulations is likely to drive market growth. Options of releasing different smells which ensures a long-lasting scent on fabrics have been devised by detergent manufacturers to entice customers in buying the product.
But high prices of detergent pods and environmental concerns associated with them are factors which can restrain market growth.
Segmentation Overview
By application, the laundry detergent pods market is segmented into commerical and residential. The commerical segment held a paltry 17.9% share, while the residential segment accounted for 82.1% market share in 2017. Both of the above-mentioned applications can experience massive growth owing to their use in households and the hospitality sector. By distribution channel, the market is segmented into store-based and non-store based. The store-based segment accounted for 72.1% share of the laundry detergent pods market, while the non-store based channel held 27.9% market share in 2017. The distribution channels can offer ample revenue to the market.
Regional Analysis
Region-wise, the laundry detergent pods market is segmented into North America, Asia Pacific (APAC), Europe, and Rest-of-the-World (RoW). Europe is projected to exhibit the highest growth rate among the regions owing to penetration of next-generation laundry products in the region. Agreements by detergent manufacturers with ecommerce companies to chart out new distribution channels and reach maximum consumers at a rapid pace is likely to boost the regional laundry detergent pods market. North America is predicted to be one of the lucrative regions for the market till 2023 owing to the need for innovative products in household care. In addition, detergent pods available in the region contain a triad of detergent, stain remover, and brightener appealing to consumers.
Competitive Analysis
Key manufacturers in the laundry detergent pods market include Church & Dwight Co., Inc. (U.S.), Henkel AG & Co. KGaA (Germany), Procter & Gamble Co. (U.S.), MaddieBrit Products LLC (U.S.), and Dapple (U.S.). Investments in research and development, novel product launches, and agreements are strategies followed by players to gain a competitive edge in the market.
Research Methodology
Data analysts of MRFR employ a selective body of methods which assist in a scientific and systematic approach to research of the given field of study. Primary methods such as interviews with decision makers of leading competitors in the market have been used along with secondary methods to provide a comprehensive view of the market scenario. Credible sources such as white papers, annual reports, and SEC filings have been used as a part of objective secondary research methods. Top-down and bottom-up approaches have been applied to the field of study to provide accurate estimation and validation of the market. Inquisitive and proficient data analysts exhaust every line of research based on pertinent parameters to offer intelligent inputs and a dependable understanding of the market in its entirety.
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Analysis Period
Base Year – 2017
Projection Period – 2018 to 2024
Market Valuation – USD Million
Market Volume – Million Units
For the scope of the report, the laundry detergent pods market is segmented in the following manner
Application
Residential
Commercial
Distribution Channel
Store Based
Non-store Based
Region
North America
Europe
Asia Pacific (APAC)
Rest-of-the-World (RoW)
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