Location Analytics Market Global Market – Overview
Organizations today are keen in gathering new data types and analysis techniques to remain competitive. Location analytics helps organizations by providing additional time and location dimensions to the conventional enterprise data. This facilitates enterprises with a wider view of business insights and real-time trends to take informed decisions. Location or Geospatial data is obtained from remote sensing and global positioning system (GPS), this data is stored in the form of coordinates and topology and is used for mapping and analytics purpose.
Increasing need of real-time data analysis and maintaining competitive advantage are the major factors fuelling the growth of location analytics market. Also, increasing adoption of smartphones, wearable devices, personal digital assistance and other mobile devices which enables mobile internet connectivity is driving the location analytics market. Location analytics helps in asset and field management in manufacturing, transportation, retail and construction industries for managing assets spread at multiple locations. This helps organizations to track and manage their assets and services in a cost effective and efficient way and to improve their sales, services and customer satisfaction. These factors are also
triggering the growth of location analytics market in retail industry. Industry verticals such as finance, government, healthcare and IT & telecommunication are vulnerable to variety of risks & frauds which includes cyber threats, monetary fraud, network outages and natural calamity. Location analytics helps in predictive analysis which uses pattern detection to understand, manage and reduce the potential risks & frauds to the organization.
The major challenge hampering the growth of location analytics market is the data security and privacy concern. Lack of technical expertise and complexity in integrating with the traditional system are the major restraining factors to the market.
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Segmentation
Segmentation by Component: Software and Service. Software is further segmented based upon Geocoding, Reverse Geocoding, Thematic mapping, Reporting, Data Integration, Spatial Analysis and Others. Services is further segmented into system Integration & Deployment and Consulting.
Segmentation by Deployment: On-cloud and On-premise.
Segmentation by Application: Predictive Analytics, Risk Management and Fraud Detection, Asset tracking & Remote Monitoring, and Others
Segmentation by Location: Indoor and Outdoor.
Segmentation by Organization Size: Large enterprises and Small and Medium enterprises.
Segmentation by Vertical: BFSI, IT & telecommunication, Retail, Healthcare, Government, Transportation, Energy & Utilities and others.
Segmentation by Region: North America, Europe, Asia-Pacific and Rest of the world.
Key Players
The prominent players in the location analytics market are TIBCO Software Inc. (US), ESRI (US), Pitney Bowes (US), Oracle Corporation (US), SAP SE (Germany), SAS Institute Inc. (US), Galigeo (France), Cisco Systems, Inc. (US), Alteryx, Inc. (US), IBM Corporation (US) and Microsoft Corporation (US), among others are profiled in Market Research Future analysis and are at the forefront of competition in the location analytics market.
Regional Analysis
The regional analysis of Location Analytics Market is studied for North America, Europe, Asia-Pacific and Rest of the World. North America is leading the location analytics market due to early adoption of analytics techniques for business optimization and decision making. Also, most of the key players offering location analytics solutions are from the North America region which are constantly investing in research and development of emerging technologies to offer cost effective solutions to their customers.
The Asia-Pacific region also contributes towards the growth of location analytics market and is expected to grow at a faster rate during the forecast period due to government policies supporting the growth of small and medium scale enterprises which demands cost effective solutions such as cloud platform, advance analytics techniques and big data.
Industry News
June 5, 2019 Esri integrates its location intelligence software with SAP HANA spatial services.
Esri is integrating its Arc GIS software to SAP HANA spatial services based on cloud platform. This integration will offer business consumers to process their location data such as visualizing and analyzing data in geospatial context. Also, this will enable the SAP software customers to create custom models for processing earths observational data and view it on high quality maps provided by Esri’s Arc GIS Online.
February 6, 2019 Esri releases new updates for ArcGIS
Esri has rolled out new version of ArcGIS software, ArcGIS Enterprise 10.6 with additional functionalities and user-friendly capabilities. The new version which is based on cloud platform offers full-featured mapping and analytics platform allowing users to share the analytics and other content and assist users to build or use maps and other images from cloud store.
LIST OF TABLES
TABLE 1 GLOBAL LOCATION ANALYTICSMARKET, BY COMPONENT
TABLE 2 GLOBAL LOCATION ANALYTICSMARKET, BY SOFTWARE
TABLE 3 GLOBAL LOCATION ANALYTICSMARKET, BY DEPLOYMENT
TABLE 4 GLOBAL LOCATION ANALYTICSMARKET, BY END-USERS
TABLE 5 GLOBAL LOCATION ANALYTICSMARKET, BY GEOGRAPHY
Continued…..
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LIST OF FIGURES
FIGURE 1 RESEARCH NETWORK SOLUTION
FIGURE 2 GLOBAL LOCATION ANALYTICSMARKET, BY COMPONENT (%)
FIGURE 3 GLOBAL LOCATION ANALYTICSMARKET, BY SOFTWARE (%)
FIGURE 4 GLOBAL LOCATION ANALYTICSMARKET, BY DEPLOYMENT (%)
FIGURE 5 GLOBAL LOCATION ANALYTICSMARKET, BY END-USERS (%)
Continued…..
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