Account-Based Marketing (ABM) Market 2019
Account-based marketing (ABM), also known as key account marketing, is a strategic approach to business marketing based on account awareness in which an organization considers and communicates with individual prospect or customer accounts as markets of one.
North America is expected to hold the largest market size in the ABM market by regions, as ABM solutions have already penetrated in the region. APAC is expected to grow at the highest CAGR, owing to the presence of half of the world’s mobile users, the largest number of social media users, the rising trend of online shopping experience, and the increasing internet connection and speed in the region.
In 2018, the global Account-Based Marketing (ABM) market size was xx million US$ and it is expected to reach xx million US$ by the end of 2025, with a CAGR of xx% during 2019-2025.
This report focuses on the global Account-Based Marketing (ABM) status, future forecast, growth opportunity, key market and key players. The study objectives are to present the Account-Based Marketing (ABM) development in United States, Europe and China.
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The key players covered in this study
Demandbase
InsideView
6Sense
Act-On Software
AdDaptive Intelligence
Albacross
Celsius GKK International
Drift
Engagio
Evergage
HubSpot
Integrate
Iterable
Jabmo
Kwanzoo
Lattice Engines
Madison Logic
Marketo
MRP
Radius Intelligence
Market segment by Type, the product can be split into
Strategic ABM
ABM Lite
Programmatic ABM
Market segment by Application, split into
Small and Medium-sized Enterprises (SMEs)
Large Enterprises
Market segment by Regions/Countries, this report covers
United States
Europe
China
Japan
Southeast Asia
India
Central & South America
The study objectives of this report are:
To analyze global Account-Based Marketing (ABM) status, future forecast, growth opportunity, key market and key players.
To present the Account-Based Marketing (ABM) development in United States, Europe and China.
To strategically profile the key players and comprehensively analyze their development plan and strategies.
To define, describe and forecast the market by product type, market and key regions.
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Table of Contents –Analysis of Key Points
1 Report Overview
1.1 Study Scope
1.2 Key Market Segments
1.3 Players Covered
1.4 Market Analysis by Type
1.4.1 Global Account-Based Marketing (ABM) Market Size Growth Rate by Type (2014-2025)
1.4.2 Strategic ABM
1.4.3 ABM Lite
1.4.4 Programmatic ABM
1.5 Market by Application
1.5.1 Global Account-Based Marketing (ABM) Market Share by Application (2014-2025)
1.5.2 Small and Medium-sized Enterprises (SMEs)
1.5.3 Large Enterprises
1.6 Study Objectives
1.7 Years Considered
2 Global Growth Trends
2.1 Account-Based Marketing (ABM) Market Size
2.2 Account-Based Marketing (ABM) Growth Trends by Regions
2.2.1 Account-Based Marketing (ABM) Market Size by Regions (2014-2025)
2.2.2 Account-Based Marketing (ABM) Market Share by Regions (2014-2019)
2.3 Industry Trends
2.3.1 Market Top Trends
2.3.2 Market Drivers
2.3.3 Market Opportunities
3 Market Share by Key Players
3.1 Account-Based Marketing (ABM) Market Size by Manufacturers
3.1.1 Global Account-Based Marketing (ABM) Revenue by Manufacturers (2014-2019)
3.1.2 Global Account-Based Marketing (ABM) Revenue Market Share by Manufacturers (2014-2019)
3.1.3 Global Account-Based Marketing (ABM) Market Concentration Ratio (CR5 and HHI)
3.2 Account-Based Marketing (ABM) Key Players Head office and Area Served
3.3 Key Players Account-Based Marketing (ABM) Product/Solution/Service
3.4 Date of Enter into Account-Based Marketing (ABM) Market
3.5 Mergers & Acquisitions, Expansion Plans
……….
12 International Players Profiles
12.1 Demandbase
12.1.1 Demandbase Company Details
12.1.2 Company Description and Business Overview
12.1.3 Account-Based Marketing (ABM) Introduction
12.1.4 Demandbase Revenue in Account-Based Marketing (ABM) Business (2014-2019)
12.1.5 Demandbase Recent Development
12.2 InsideView
12.2.1 InsideView Company Details
12.2.2 Company Description and Business Overview
12.2.3 Account-Based Marketing (ABM) Introduction
12.2.4 InsideView Revenue in Account-Based Marketing (ABM) Business (2014-2019)
12.2.5 InsideView Recent Development
12.3 6Sense
12.3.1 6Sense Company Details
12.3.2 Company Description and Business Overview
12.3.3 Account-Based Marketing (ABM) Introduction
12.3.4 6Sense Revenue in Account-Based Marketing (ABM) Business (2014-2019)
12.3.5 6Sense Recent Development
12.4 Act-On Software
12.4.1 Act-On Software Company Details
12.4.2 Company Description and Business Overview
12.4.3 Account-Based Marketing (ABM) Introduction
12.4.4 Act-On Software Revenue in Account-Based Marketing (ABM) Business (2014-2019)
12.4.5 Act-On Software Recent Development
12.5 AdDaptive Intelligence
12.5.1 AdDaptive Intelligence Company Details
12.5.2 Company Description and Business Overview
12.5.3 Account-Based Marketing (ABM) Introduction
12.5.4 AdDaptive Intelligence Revenue in Account-Based Marketing (ABM) Business (2014-2019)
12.5.5 AdDaptive Intelligence Recent Development
12.6 Albacross
12.6.1 Albacross Company Details
12.6.2 Company Description and Business Overview
12.6.3 Account-Based Marketing (ABM) Introduction
12.6.4 Albacross Revenue in Account-Based Marketing (ABM) Business (2014-2019)
12.6.5 Albacross Recent Development
12.7 Celsius GKK International
12.7.1 Celsius GKK International Company Details
12.7.2 Company Description and Business Overview
12.7.3 Account-Based Marketing (ABM) Introduction
12.7.4 Celsius GKK International Revenue in Account-Based Marketing (ABM) Business (2014-2019)
12.7.5 Celsius GKK International Recent Development
Continued…..
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