App Analytics Market 2019 Global Size, Industry Overview, Top Key Players, Market Growth Analysis by Forecast to 2025

“App Analytics Market”
The report on the global App Analytics market covers historical market trends, current market dynamics, market valuation by segmentation as well as region, country-level analysis for every segment, key player’s market share analysis, competitive landscape and supply chain analysis.

Market Highlights:

The global app analytics market is poised to touch a valuation of USD 2,924.8 million by 2025, as per the latest report by Market Research Future (MRFR). App analytics are vital in discerning valuable insights on applications to provide an enjoyable customer experience. The emphasis on personalization is likely to drive the need for app analytics from 2018 to 2025 (forecast period).

The high penetration rate of smartphones for daily use is expected to trigger the app analytics market demand over the forecast period. Availability of consumer electronic devices coupled with increased expendable income levels of consumers can contribute to market revenue. This can be credited to the high download rate of apps on these phones.

Apps have redefined the way for viewing and consuming content and have become prime locations for advertisers. Campaigns, videos, and other marketing strategies and their response can be measured accurately with the assistance of app analytics. The raw data gleaned can be used in providing an enhanced user experience and increase the user retention rate. Continuous advances in artificial intelligence and big data can play a huge role in the forthcoming years.

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Major Key Players

  • Taplytics, Inc. (U.S.),
  • Kochava (U.S.),
  • Adobe Systems Inc. (U.S.),
  • IBM Corporation (U.S.),
  • Amazon.com, Inc. (U.S.),
  • Google (U.S.),
  • Yahoo Inc. (U.S.),
  • Countly (U.K.),
  • Localytics (U.S.),
  • Swrve (U.S.),
  • Apptentive (U.S.),
  • Moengage (U.S.),
  • Mixpanel (U.S.),

Content Square SAS (France), TUNE Inc. (U.S.), Clever Tap (U.S.), AppsFlyer (U.S.), appScatter (U.K.), Amplitude (U.S.), and Appsee (U.S.).

According to MRFR, The global App Analytics Market can grow exponentially at an impressive 17.24% CAGR during the forecast period (2018-2025) to scale to a valuation of USD 2,924.8 million by the end of 2025.

The report offers a comprehensive analysis on the profiles on these market players and assesses their current standing in the market. Company history coupled with annual turnover, profit margins, segmental share, SWOT analysis, growth strategies, expansion techniques, and latest R&D initiatives are discussed in minute detail.

Segmentation:

By type, the global app analytics market can be segmented into web-based and mobile-based app analytics. Among these, the mobile-based segment can dominate the market till 2025 owing to the penetration rate of smartphones and other smart devices. Consumers are spending more time on mobile apps and present a lucrative space for advertisers to reach them. The use of personalization to enhance user experience on the app is likely to propel the segment size to USD 1,325.94 million by 2025. On the other hand, the web-based segment can similarly rely on app analytics to retain consumers through cookies and engaging content. It can generate USD 1,598.82 million by 2025.

By deployment, the app analytics market can be segmented into on-premise and on-cloud. The on-cloud segment is likely to net a higher revenue share than its counterpart owing to the gamut of cloud services by prominent companies. The on-premise segment is projected to generate USD 1,864.8 million by 2025 via the collection of data through software development kits (SDKs).

By end-user, the market comprises BFSI, retail, media & entertainment, logistics, travel, and transportation, IT & telecommunications, and others. The BFSI segment can touch a size of USD 766.19 million by 2025 at a CAGR of 19.23% during the assessment period providing banks and other financial institutions with valuable insights to target potential customers. On the other hand, the media & entertainment segment can rely on customer data to keep users engaged. Metrics such as views, average clicks, and others can be used in combination with machine learning to carve out new marketing strategies.

Regional Analysis:

Geographical analysis of the app analytics market spans across namely Americas, Europe, Asia Pacific (APAC), and the Middle East & Africa (MEA).

The Americas is touted to reign over the market till 2025 thanks to adoption of big data, internet of things (IoT), and machine learning to increase the accuracy of customer patterns. Investments in development of apps to monitor the data catering to diverse industrial sectors is likely to spur the regional market growth.

Europe is expected to be a hubspot for app analytics amid the growing trend of bring-your-own-devices (BYOD). In addition, emergence of mobile advertising on the back of penetration of smartphones and other smart devices can thrust the regional market size to new heights by 2025.

The APAC app analytics market is predicted to grow at a rapid pace owing to large economies of India, Japan, and China. While the MEA region can also contribute to the global market revenue owing to large economic hubs in Saudi Arabia, Israel, and Dubai.

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Analysis Period

  • Base Year – 2017
  • Projection Period – From 2018 to 2025
  • Market Denomination – USD Million
  • Conversion Rate – Considered as per the respective financial years

List of Tables

TABLE 1 GLOBAL APP ANALYTICS KEY PLAYERS MARKET, 2017

TABLE 2 GLOBAL APP ANALYTICS MARKET REVENUE (MILLION USD) COMPARISON BY REGIONS

TABLE 3 AMERICAS APP ANALYTICS MARKET REVENUE (MILLION USD) COMPARISON BY REGIONS

TABLE 4 GLOBAL APP ANALYTICS MARKET SIZE (MILLION USD) SPLIT BY TYPE

TABLE 5 GLOBAL APP ANALYTICS MARKET SIZE (MILLION USD) SPLIT BY DEPLOYMENT

Continued……

List of Figures

FIGURE 1 GLOBAL APP ANALYTICS KEY PLAYERS MARKET SHARE, 2017 (%)

FIGURE 2 GLOBAL APP ANALYTICS MARKET SIZE (MILLION USD) STATUS AND OUTLOOK

FIGURE 3 GLOBAL APP ANALYTICS MARKET SIZE (MILLION USD) STATUS AND OUTLOOK 

FIGURE 4 GLOBAL APP ANALYTICS MARKET REVENUE (MILLION USD) COMPARISON BY REGIONS

Continued……

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