Pregnancy pillows are specially designed pillows for pregnant women for assuring total comfort and sound sleep. Pregnancy causes periods of discomfort and sleeplessness which has generated opportunities that are being capitalized on by the market participants. These pillows are designed to address the issues women face during their pregnancy. Thus, increasing maternity cases are likely to expedite the growth pace of the pregnancy pillow market in the years to come.
The emphasis is on the innovation of different types of pillows to cater to the needs of women of every size and shape. Also, key players are trying to bring innovation to their product lines by introducing different shapes of pregnancy that can be used for different purposes. These factors in conjunction with large-scale market penetration are anticipated to catapult the pregnancy pillow market on an upward trajectory over the next couple of years.
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The rising cases of pregnancy complications are also fueling demand for these pillows as people are getting increasingly conscious about the mother’s health. It is forecasted to augment the global pregnancy pillow market in the forthcoming years. In addition, the risk of stillborn associated with wrong sleeping positions is another major factor responsible for the growth of the pregnancy pillow market. It is poised to gain traction across the projection period.
Increasing urbanization has led to economic development in developing regions. This, in turn, has led to an upswing in purchasing power of the people in the region. It is expected to have a favorable impact on the growth pattern of the pregnancy pillow market. However, the high cost of the product is anticipated to hold back its growth over the next couple of years.
Pregnancy Pillow Market – Competitive Dashboard
The key players participating in the competitive landscape of the Global Pregnancy Pillow Market include, but not limited to
- Leachco (US)
- Pharmedoc (US)
- My Best Friend (US)
- Naomi Homes (US)
- Today’s Moms (US)
- Boppy (US)
Industry News:
In January 2019
8 Hours Pillow, one of the world-famous brands for pillows, has announced the launch of MemHex™, which is claimed to be the best neck pillow for people undergoing pregnancy, neck arthritis, sleep apnea, migraines, neck and shoulder pain, etc.
In September 2018
HGU New York was working to solidify its name as Manhattan’s wellness hub with services that range from rooftop yoga to in-room IV treatments to sleep aids. Their pillow menu includes maternity, extra support, memory foam, etc.
Pregnancy Pillow Market – Segmentation
By type or shape of the pillow, the Global Pregnancy Pillow Market has been segmented into J shaped, C shaped, U shaped and others.
On the basis of material, the pregnancy pillow market has been segmented into hypoallergenic fillings, memory foam, organic fillings, and others.
Furthermore, based on end-users, the global pregnancy pillow market has been segmented into hospitals, maternity homes or clinics, household, and others.
Pregnancy Pillow Market – Regional Analysis
The Global Pregnancy Pillow Market, by region, has been segmented into Americas, Europe, Asia Pacific, and the Middle East & Africa (MEA). Americas is anticipated to dominate the growth trajectory of the market in the nearby future owing to the developed economy of the region. The population in the region is backed by high purchasing power which is forecasted to work in favor of the pregnancy pillow market through the review period. The U.S. is expected to gain control over the maximum share of the regional market and maintain its position in the foreseeable future. Meanwhile, Asia Pacific is set to exhibit a rise in the growth curve backed by rapid developments in its economy.
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