In-App Advertising Market Overview:
In-app ads are displayed within a mobile app, such as banners at the top or bottom of a game of an app. In-app advertising is currently the fastest growing form of mobile advertising in the market and is highly adopted by marketers due to its various benefits. Over more than a decade, mobile and in-app advertising have been the branches of digital advertising that have seen the fastest growth and technological innovation. Mobile advertising includes video ads, mobile website display, and in-app advertisements.
In-App Advertising Marketis a form of advertising where advertisements are integrated into mobile applications. They are generally displayed within game apps.
It is an effective monetization strategy for the mobile publishers, where the app developers get paid in order to serve the advertisements within their mobile app. With sophisticated user targeting and data tracking, the in-app environment also enables the advertisers to reach out to their consumers with accuracy.
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Competitive Landscape:
The global in-app advertising market is witnessing a steep rise in participation from diverse players. These players are improving the market scenario by employing innovative strategies which include merger, acquisition, new product launch, collaboration, and other methods. MRFR enlisted several companies in their report for a better grasp over the market during the forecast period. These companies are Flurry, Inc. (U.S.), InMobi (India), Google AdMob (U.S.), Byyd (U.K), Tune, Inc. (U.S.), Tapjoy (U.S.), Amobee (U.S.), One by AOL (U.S.), and Chartboost (U.S.).
In 219, Spotify launched voice-enable advertisements which would allow users to take necessary actions against ads using voice-control. Some ads like Unilever’s Axe and Spotify’s own ad encouraging people to go ad-free have provided successful results. These ads would be available only to those who have access to Spotify as free listeners and have enabled th
Segmental Analysis:
MRFR in their report on the global in-app advertising market made a comprehensive study of the market on the basis of a segmentation by type, platform, device, and application. This segmentation allows a precise understanding of the market in the coming years on the basis of volume-wise and value-wise data.
- Based on the type, the in-app advertising market includes rich media ads, video ads, interstitial ads, standard banner ads, hyper-local targeted ads, and native ads. The standard banner ads are quite popular as it gives easy access to products.
- By platform, the in-app advertising market includes iOS, Android, and windows. The Android section is enjoying a strong customer base owing to increasing takers of smartphones with Android operating system.
- By the device, the in-app advertising market comprises mobile and desktop. Increasing use of mobile phones are also creating scope for market expansion.
- By the application, the in-app advertising market consists gaming, messaging, ticketing, online shopping, and others. The gaming section is enjoying substantial focus and is expected to rise exponentially during the forecast period.
Regional Analysis:
Region-specific segmentation of the global in-app advertising market includes Asia Pacific (APAC), North America, Europe, and Rest-of-the-World (RoW). MRFR’s geographical segmentation of the global market has its focus mainly on regions that has substantial prospect and dynamics to inspire market expansion.
The APAC owns the largest market share and is considerably impacting the market demography. The market is also expected to rise more than its peers during the forecast period. This is bound to happen due to the presence of a massive population and their increasing intake of smartphones. The growing reliance on apps for regular works is also expected to provide substantial backup to the regional market growth.
North America’s increasing market coverage is attributed to advancements and integration in the electronics industry. The sale of smartphones is surpassing the desktops and laptops which is also promoting the in-app advertising market growth.
Table of Contents
1 Executive Summary
2 Scope of the Report
2.1 Market Definition
2.2 Scope of the Study
2.2.1 Research objectives
2.2.2 Assumptions & Limitations
2.3 Markets Structure
3 Market Research Methodology
3.1 Research Process
3.2 Secondary Research
3.3 Primary Research
3.4 Forecast Model
Continued…
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List of Figures
Figure 1 Global In-App Advertising Market Segmentation
Figure 2 Forecast Methodology
Figure 3 Five Forces Analysis of Global In-App Advertising Market
Continued…
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