Data Management Platform Industry 2019
Description:-
The Data Management Platform or commonly known as the DMP. The Data Management Platform is a platform for technology that is used for the collection and management of data for the primary purposes of digital marketing. The Data Management Platform allows the generation of the audience by segments, that are used for targeting the specific users in the advertising campaigns held online. The Data Management Platform uses Artificial Intelligence and Big Data algorithms. The Data Management Platform is used for the process of organizing and monetizing of data in the Real-Time Bidding system by globally licensing it.
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Market Segmentation of the Global Data Management Platform Market
The market of the Global Data Management Platform can be segmented into,
1st Party Data Management Platform- The 1st Party Data Management Platform refers to the party that collects the data in the first hand to be used for the retargeting. The 1st Party Data is one of the best to use when the condition comes to retargeting. The 1st party data is collected from the audience from whom you have the most to be learned.
2nd Party Data Management Platform- The 2nd party data is collected by the seller directly from their audience. The 2nd party data can possibly be someone else’s 1st party data. The accuracy of the 2nd Party data can be positively felt comfortable about. The buyer can directly purchase the 2nd party data from the company that owns it.
3rd Party Data Management Platform- The 3rd Party Data Management Platform is a piece of information that is collected from such sources that do not have any direct relationship with the targeted source. Many times, the 3rd Party Data has been generated on a variety of other websites and platforms and then summed up by the 3rd Party Data provider.
Major Geographical Regions of the Global Data Management Platform Market
Based on the region, the Global Market of the Data Management Platform includes the United States of America, from North America. Germany, France, United Kingdom, Italy, Spain, Poland, and Russia from Europe. China, Japan, South Korea, India, Indonesia, Singapore, Thailand, Malaysia, Philippines, Vietnam, and Australia from Asia-Pacific. Brazil, Mexico, and Colombia from Central & South America. And Turkey, Egypt, South Africa, Saudi Arabia, United Arab Emirates, and GCC Countries from the Middle East & Africa.
Industry News
The Global Data Management Platform Market size is forecasted to grow at a Compound Annual Growth Rate (CAGR) of 15% during its forecast period between the years 2017 to 2023. The Global Data Management Platform Market is expected to reach 3 Billion US $ in the year 2017. In this study, the base year that has been considered is 2017. 2018 to 2023 has been considered as the forecasted period for the estimation of the size of the market for the Global Data Management Platform Market.
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Table of Contents – Major key Points
1 Market Dynamics
2 Global Data Management Platform Market, By Data Type
3 Global Data Management Platform Market, By Data Source
4 Global Data Management Platform Market, By End User
5 Global Data Management Platform Market, By Region
6 Competitive Landscape
7 Appendix
Continued….
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