The global protein shampoo market size is expected to reach USD 2.5 billion by 2025, according to a new report by Grand View Research, Inc., expanding at a CAGR of 6.7% over the forecast period. Rising importance of hair care among adults at the global level as a result of growing awareness regarding personal hygiene is expected to be a key factor for the market growth. Moreover, increasing prevalence of various common issues such as dandruff, hair loss, split hair, and other scalp related diseases has propelled the adoption of protein rich shampoo among the customers across the global market.
Increasing air pollution and rise in harmful gas emissions from automotive, soot, and dirt around the globe leads to hair damage. Pollution can also promote various problems such as scalp skin breakage and dryness, scalp irritation, and sometimes premature baldness in men. Protein shampoo is considered to be beneficial for these hair problems as it increases the keratin protein content in the hair.
In addition, increasing prevalence of hair and scalp related issues including alopecia areata, dandruff, and other scalp related diseases at the global level is anticipated to provide growth opportunity for protein shampoo. According to the American Academy of Dermatology (AAD), approximately 80 million Americans, wherein more than 60.0% of the men population is affected by hair loss problem. These health issues are expected to promote the scope for keratin protein shampoo among the consumers.
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Supermarkets and hypermarkets was the largest distribution channel, accounting for more than 35.0% share of the overall revenue in 2018 on account of increasing number of these stores across the globe. Major retailers including Walmart, Target, Aldi, and SPAR are expanding their store location across various lucrative markets. For instance, according to the press release, Target Brands, Inc. is set to inaugurate more than 25 new stores in U.S. by the end of 2020.
Further key findings from the report suggest:
- E-commerce portals are expected to expand at the fastest CAGR of 7.5% from 2019 to 2025. Customers are now increasingly adopting e-commerce owing to availability of a wide range of products of various brands with special pricing and great discounts
- Asia Pacific is expected to expand at the fastest CAGR of 7.3% from 2019 to 2025 on account of increasing awareness regarding health and hygiene among consumers of developing countries such as China and India
- Key players in protein shampoo market include L’Oréal S.A.; The Procter & Gamble Company; Unilever plc; Shiseido Company, Limited; The Estée Lauder Companies Inc.; Atlantic Coast Brands; Keratin Complex; Pure Biology Products LLC; Klorane; and Keragreen Canada.
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Key Topics Covered
Chapter 1. Methodology and Scope
1.1. Market Segmentation & Scope
1.2. Market Definition
1.3. Information Procurement
1.3.1. Purchased Database
1.3.2. GVR’s Internal Database
1.3.3. Secondary Sources & Third-Party Perspectives
1.3.4. Primary Research
1.4. Information Analysis
1.4.1. Data Analysis Models
1.5. Market Formulation & Data Visualization
1.6. Data Validation & Publishing
Chapter 2. Executive Summary
2.1. Market Outlook
2.2. Segmental Outlook
2.3. Competitive Insights
Chapter 3. Protein Shampoo Market Variables, Trends & Scope
3.1. Market Introduction
3.2. Penetration & Growth Prospect Mapping
3.3. Industry Value Chain Analysis
3.3.1. Sales/Retail Channel Analysis
3.3.2. Profit Margin Analysis
3.4. Market Dynamics
3.4.1. Market Driver Analysis
3.4.2. Market Restraint Analysis
3.4.3. Industry Challenges
3.4.4. Industry Opportunities
3.5. Business Environment Analysis
3.5.1. Industry Analysis – Porter’s
……….continue
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About Grand View Research
Grand View Research provides syndicated as well as customized research reports and consulting services on 46 industries across 25 major countries worldwide. This U.S.-based market research and consulting company is registered in California and headquartered in San Francisco. Comprising over 425 analysts and consultants, the company adds 1200+ market research reports to its extensive database each year. Supported by an interactive market intelligence platform, the team at Grand View Research guides Fortune 500 companies and prominent academic institutes in comprehending the global and regional business environment and carefully identifying future opportunities.
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