Market Analysis
Global Makeup Remover Market is predicted to touch USD 2.48 billion at a 5.37% CAGR between 2019-2024, reveals the latest Market Research Future (MRFR) report. Makeup removers, simply put, are used for removing makeup from the skin. It safely and gently removes all types of makeup, such as long-lasting makeup, transfer-proof lipstick, long-wear eyeliner, and waterproof mascara. Makeup removers are available in different types such as gel, foam, oil, liquid, and others. Some also contain minerals and vitamins that moisturize the skin and are also gentle on sensitive skin.
Various factors are propelling makeup remover market growth. These factors, as per the new Market Research Future (MRFR) report, include rising use of color cosmetics, changing lifestyle, demand for plant-based and organic removers, advancements in the personal care industry, and growing need for makeup remover at the end of the day to prevent skin allergies. The growing significance of personal hygiene and increasing use of makeup are also boosting the market growth.
On the flip side, the growing number of private labels that are producing similar products may hamper the makeup remover market growth over the forecast period.
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Key Players
Major players profiled in the Makeup Remover Market report include Revlon, Inc. (US), Beiersdorf AG (Germany), Kimberly-Clark Corporation (US), LVMH Moët Hennessy (France), Avon Products Inc. (UK), The Estée Lauder Companies Inc. (US), Unilever (UK), The Procter & Gamble Company (US), Shiseido Company, Limited (Japan), Johnson & Johnson (US), and L’Oréal SA (France).
Industry News
January 2019: The Face Halo is a small round sponge that can help in removing all the makeup with little effort using a little water. It contains HaloTech fiber strands that are 100 times finer compared to human hair. Such micro-strands will reach deep into the pores for removing and trapping makeup, thus giving the skin an invigorating and healthy clean within half the time.
Market Segmentation
The MRFR report provides an all-inclusive segmental analysis of the makeup remover market on the basis of distribution channel, category, and type.
Based on type, the makeup remover market is segmented into gel, foam, liquid, and others. Of these, the liquid segment will have the largest share in the market over the forecast period. This is chiefly on account of the availability of micellar water, which is convenient to use and serves as a skin toner.
Based on the category, the makeup remover market is segmented into conventional and organic.
Based on the end use, the makeup remover market is segmented into non-store-based and store-based. The store-based segment is again segmented into convenience stores, specialty stores, and supermarkets and hypermarkets. Of these, supermarkets and hypermarkets will dominate the market over the forecast period owing to the widespread and strong network of stores.
Regional Analysis
By region, the makeup remover market report covers the latest trends and growth opportunities across the Asia Pacific, North America, the Middle East and Africa, and Europe. Of these, the APAC region will spearhead the market over the forecast period. Factors pushing growth in the region include rising disposable income, strong promotional campaigns by top market players, increasing number of working women, regular launches of innovative and new products, growing importance for personal grooming, raising awareness about different skincare products, growing population, rapid urbanization, desire to beautify skin, and growing impact of western culture. Men in this region are also becoming aware of their skin texture; thus, they are using skincare products, which again is boosting the market growth. Hong Kong, India, Japan, and China are the leading contributors in this region.
The makeup remover market in North America is predicted to have the second-largest share in the market during the forecast period owing to the increasing number of working women, growing awareness about different makeup removal routines, and increased disposable income. The US is the chief contributor in this region owing to the presence of several key cosmetic manufacturers.
The makeup remover market in Europe is predicted to have remarkable growth over the forecast while that in the MEA is predicted to have substantial growth.
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