Direct-To-Patient Digital Marketing Industry

Description

This report focuses on the global Direct-To-Patient Digital Marketing status, future forecast, growth opportunity, key market and key players. The study objectives are to present the Direct-To-Patient Digital Marketing development in United States, Europe and China.

Today, healthcare patients are bombarded with thousands of branding exercises every day. More than half of these have absolutely no relevance to them. The Direct-to-Patient Digital Marketing Market understands the needs of a particular target audience and tailors its message to address their requirements directly. This allows healthcare providers to target the right audience at the right time with the right content.

The first Direct-to-Patient Digital Marketing Market driver is the growing importance of social media and also the patient. Whether healthcare companies like it or not, patients are playing a greater role in taking their own medical decisions. Web sites such as Healthline, Everyday Health and WebMD have made it very easy for patients to self-diagnose their problem. They frequently arrive at a hospital or doctor’s clinic already informed and with a list of possible ailments troubling them. People have also begun to expect assistance to their problems at any time of the day or week. Effective care in the Direct-to-Patient Digital Marketing market is provided 24/7 by leveraging both online and offline marketing tools to educate, sustain and engage patients at every stage of their decision making process. Pharmaceutical and medical companies must adopt Social Media to survive in the digital age and those that refuse to take part in it are only accelerating their own decline.

The key players covered in this study

Healthline
Everyday Health
WebMD
…

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Market segment by Type, the product can be split into
Online
Offline

Market segment by Application, split into
Hospitals
Ambulatory Surgical Centers
Others

Regional Description 

In order to understand the different consumers in the global market, this study analyzed and compared the different key players in the global space. It classified the apparent consumption of the product/services in various regions across the globe such as North America, Europe, Latin America, Asia Pacific and the Middle East and Africa. This report extrapolated the data and reported threats and opportunities which will prevail in the industry in the upcoming years. Furthermore, this report profiled each of the key players in the above-mentioned regions based on their growth rate, production capacity and revenue generation. 

Method of Research 

The data was collected by identifying the audience and then employing primary methods such as questionnaires, focus groups and interviews. Furthermore, secondary methods, such as data collection through financial and other statistical reports were also utilized.  

The method of analysis employed in this report was qualitative and quantitative analysis. The statistical data was analyzed through quantitative methods. Whereas, the data from the interviews and focus groups was analyzed using qualitative analysis. The inferences drawn were implemented in the frameworks such as PESTEL analysis, Porter’s Five Forces and SWOT analysis. The results drawn from these frameworks were used to dictate the future trends of the Direct-To-Patient Digital Marketing industry. 

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Table of Contents

1 Report Overview
1.1 Study Scope
1.2 Key Market Segments
1.3 Players Covered
1.4 Market Analysis by Type
1.4.1 Global Direct-To-Patient Digital Marketing Market Size Growth Rate by Type (2013-2025)
1.4.2 Online
1.4.3 Offline
1.5 Market by Application
1.5.1 Global Direct-To-Patient Digital Marketing Market Share by Application (2013-2025)
1.5.2 Hospitals
1.5.3 Ambulatory Surgical Centers
1.5.4 Others
1.6 Study Objectives
1.7 Years Considered

2 Global Growth Trends
2.1 Direct-To-Patient Digital Marketing Market Size
2.2 Direct-To-Patient Digital Marketing Growth Trends by Regions
2.2.1 Direct-To-Patient Digital Marketing Market Size by Regions (2013-2025)
2.2.2 Direct-To-Patient Digital Marketing Market Share by Regions (2013-2018)
2.3 Industry Trends
2.3.1 Market Top Trends
2.3.2 Market Drivers
2.3.3 Market Opportunities

….

12 International Players Profiles
12.1 Healthline
12.1.1 Healthline Company Details
12.1.2 Company Description and Business Overview
12.1.3 Direct-To-Patient Digital Marketing Introduction
12.1.4 Healthline Revenue in Direct-To-Patient Digital Marketing Business (2013-2018)
12.1.5 Healthline Recent Development
12.2 Everyday Health
12.2.1 Everyday Health Company Details
12.2.2 Company Description and Business Overview
12.2.3 Direct-To-Patient Digital Marketing Introduction
12.2.4 Everyday Health Revenue in Direct-To-Patient Digital Marketing Business (2013-2018)
12.2.5 Everyday Health Recent Development
12.3 WebMD
12.3.1 WebMD Company Details
12.3.2 Company Description and Business Overview
12.3.3 Direct-To-Patient Digital Marketing Introduction
12.3.4 WebMD Revenue in Direct-To-Patient Digital Marketing Business (2013-2018)
12.3.5 WebMD Recent Development

Continued…

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