Users don’t just want websites to be accessible and attractive; they want fast-loading and fast-responding sites. Studies show that PC users will not stay and wait for a website to load if it takes more than 10 seconds. Those browsing from their mobile devices are even more impatient – with acceptable load times at 5 to 7 seconds shorter, according to statistics.
Downtimes are costly to online business owners. Experts estimate losses in productivity and unrealized revenue average at $5,600 per minute of downtime or around $300,000 per hour for the average online business. The figure rises to several millions of dollars’ worth of losses per hour of downtime for large enterprises that deal with financial and volume data transactions through their websites. An online business must ensure that its website operations remain uninterrupted and without any issues.
What causes downtimes to occur? As websites and host servers are nothing more than programs and the machines that run them, a malfunction will always be a possibility. Some downtime incidences are software in nature like when an important program file or folder gets misplaced or deleted during routine upkeeping. They could also be caused by hardware failures. Servers are – at their very basic – just machines, and machines are prone to wear and tear.
Computer components – whether they’re manufactured for domestic machines or commercial-grade infrastructures – have finite service lives, and all these machines need regular maintenance. Other reasons for downtime may have to do with malfunctions in the network, the volume of service transactions, or they could even be a result of malicious hackings and cyber-attacks.
An online business owner will need to take measures to decrease the possibility of downtime on his website. For one, he needs to choose a robust web-hosting server. Fortunately, web-hosting service providers will always advertise their uptime performance while some sites test and rank web-hosting providers according to their uptime reliability. However a business owner chooses, it’s safe to choose a web host that provides an uptime rate of at least 99.95%.
The number seems almost perfect for an industry average but if one does his calculations, a 0.05% chance of downtime a year translates to 262 minutes or the possibility of a 4-and-a-half-hour long outage. Historically, outages of this magnitude have occurred among larger enterprises and experts could only estimate the hundreds of millions of dollars in losses. One can easily imagine how such a calamity can permanently cripple a smaller business.
Aside from choosing a reliable web host, an online business owner needs to employ uptime monitoring services. These are third-party services that automatically check the availability of a website at regular intervals. Uptime monitoring services also include automated alerts if downtimes are detected. The alert is usually transmitted through SMS or email. As far as uptime monitoring services go, these features are the standard.
However, one service provider is going above and beyond the standard service features of uptime monitoring services, and that provider is Your Website Monitor.
First, Your Website Monitor performs a multi-prong website uptime test. It performs packet tests that measure response times for both secured and unsecured hypertext transfer protocols (think of the protocols as the way browsers and web-host servers communicate). Your Website Monitor also performs these tests from five separate servers located in different places around the globe. This setup is designed to reveal any network-related issues a website is experiencing from any part of the world.
Second, Your Website Monitor does more than uptime or basic website availability tests. Your Website Monitor offers a variety of testing services that measure website functions, such as website load speeds and other metrics related to a website’s application programming interface (API). These test the different parts and functions of a website.
Third, Your Website Monitor also offers real-time user monitoring. This paints a picture of the browsing behavior of a monitored site’s visitors. If an owner is looking to improve the effectiveness of his website’s design in generating sales and revenue, then this type of transaction monitoring will be an invaluable tool.
Your Website Monitor not only offers hassle-free and reliable uptime monitoring but also adds performance monitoring utilities. Your Website Monitor is setting a new standard among uptime monitoring service providers.
For more information, visit https://yourwebsitemonitor.com. For inquiries, email help@yourwebsitemonitor.com.
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