The new report by Expert Market Research titled, ‘Global Beer Market Growth, Size, Share, Industry Demand, Analysis, Price Trends, Report and Forecast 2020-2025’, gives an in-depth analysis of the global beer market, assessing the market based on its segments like product types, packaging, production, alcohol content, flavours, distribution channels, and major regions. The report tracks the latest trends in the industry and studies their impact on the overall market. It also assesses the market dynamics, covering the key demand and price indicators, along with analysing the market based on the SWOT and Porter’s Five Forces models.
The key highlights of the report include:
Market Overview (2015-2025)
1. Historical Market Size (2019): USD 594.5 billion
2. Forecast CAGR (2020-2025): 3%
3. Forecast Market Size (2025): USD 709.9 billion
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The global beer market is being supported by the changing cultural attitudes, increasing demand from millennials, growing affluent population, and preference for fresh, premium, craft beers, particularly in emerging nations. Over the forecast period, growing R&D activities, new product launches, technological innovations, and brand awareness are expected to aid the market growth. The companies are focusing on the utilisation of advanced brewing techniques and high-quality ingredients. Moreover, the growing popularity of online purchase owing to the convenience factor will further boost the market growth.
Industry Definition and Major Segments
Beer is an alcoholic drink prepared from the mixture of barley, water, hops, and yeast after brewing. Instead of barley, other cereal grains like wheat, maize (corn), and rice can also be utilised. Beer is a traditional drink and one of the most widely consumed alcoholic beverages across the world.
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Based on product type, the industry is divided into:
1. Standard Lager
2. Premium Lager
3. Specialty Beer
4. Others
The different packaging types available in the market are:
1. Glass
2. PET Bottle
3. Metal Can
4. Others
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On the basis of production, the industry is categorised into:
1. Macro-Brewery
2. Micro-Brewery
3. Others
Based on alcohol content, the industry is segmented into:
1. High
2. Low
3. Alcohol Free
The market is bifurcated based on flavours into:
1. Unflavoured
2. Flavoured
The major distribution channels of the product include:
1. Supermarkets and Hypermarkets
2. On-Trades
3. Specialty Stores
4. Convenience Stores
5. Others
The regional markets for beer include:
1. North America
2. Europe
3. Asia Pacific
4. Latin America
5. Middle East and Africa
The Asia Pacific is the leading region, accounting for a significant share in the global beer market.
Market Trends
The global beer market is expected to witness a healthy growth over the forecast period owing to product innovation and increasing focus on premiumisation. The major players are introducing new flavours, such as blueberry and strawberry, among others, to enhance customer experience and expand their global reach. For instance, in early 2019, Anheuser-Busch InBev, an America-based brewing company, added a new strawberry lemonade-flavoured beer range, Naturdays, to its Natural Light portfolio, which is known for its reduced-calorie and light alcohol content. Further, the growing investments by the major players in brand innovation and marketing via digital platforms are expected to further contribute to the industry growth in the coming years.
Key Market Players
The major players in the market are Asahi Group Holdings Ltd., Anheuser-Busch InBev, Carlsberg Group, Heineken N.V., Sierra Nevada Brewing Co, United Breweries Ltd, and The Smirnoff Co., among others. The report covers the market shares, capacities, plant turnarounds, expansions, investments, and mergers and acquisitions, among other latest developments of these market players.
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