According to the latest report by IMARC Group, titled “Pan Masala Market in India: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2020-2025”, the Indian pan masala market size reached INR 42,180 Crore in 2019. Looking forward, the market is expected to continue its moderate growth during the next five years.
Pan masala refers to a combination of areca, slaked lime, cardamom, catechu, and other flavoring or perfuming agents that are consumed as a mouth freshener or digestive aid in India. It is prepared using various ingredients, such as sugar-coated fennel seeds, cardamom, saffron, silver covered betel nut, and gulkand (sweet-preserved rose petal). Nowadays, pan masala comes in a wide variety of flavors that cater to varied consumer tastes and preferences.
Indian Pan Masala Market Trends:
The demand for pan masala has been growing in both the rural and urban areas in India due to the increasing disposable incomes of consumers and aggressive promotional campaigns by the manufacturers. For instance, market players have started introducing pan masala in innovative packaging formats, such as attractive foil packs, sachets, tins, and user-friendly pouches that can be stored and carried conveniently. These packaging solutions also aid in extending the shelf-life of the product and retaining the fragrance of the product. Other than this, the growing awareness regarding the harmful effects of tobacco products has shifted consumers toward plain or flavored pan masala. As a result of these factors, the market is expected to witness positive growth in the coming years.
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Note: As the novel coronavirus (COVID-19) crisis takes over the world, we are continuously tracking the changes in the markets, as well as the purchase behaviours of the consumers globally and our estimates about the latest market trends and forecasts are being done after considering the impact of this pandemic.
Indian Pan Masala Market Segmentation:
Market Breakup by State
- Uttar Pradesh
- Bihar
- Maharashtra
- Madhya Pradesh
- Odisha
- Jharkhand
- Delhi
- Others
Market Breakup by Type
- Pan Masala with Tobacco
- Plain Pan Masala
- Flavoured Pan Masala
- Others
Market Breakup by Price
- Premium
- Non Premium
Market Breakup by Packaging
- Pouch
- Cans
- Others
Some of the major players operating in the industry include Godfrey Phillips India Limited (NSE: GODFRYPHLP), Kothari Products Ltd. (NSE: KOTHARIPRO), Rajnigandha (DS Group), RMD (Manikchand) and Others
For more information about this report: https://www.imarcgroup.com/prefeasibility-report-pan-masala-processing-plant
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