Auto software vendors have a much bigger role to play in coming years, related to ADAS and overall safety of cars as well as pedestrians on road
- Among Japanese OEMs, Toyota has been offering Pre-collision Assist with Emergency braking as standard on all its vehicles for past 2 years. Subaru now also offers the same as standard on its best-sellers, Outback and Forester
- Front pedestrian detection is expected to grow at double digits for next 5 years in the US market. At present, only 9 out of top 30 best-selling vehicles get it and most as an optional extra
- Hyundai-KIA offer adaptive cruise control, Lane departure warning on higher trims of best-selling vehicles only
- Texas Instruments released a single chip CMOS radar sensor. It has an inbuilt micro controller, a radio-frequency front end, a hardware accelerator and a programmable digital signal processor
- ZF introduced a ZF coPILOT, intelligent advanced driver assistance system (ADAS) to enhance safety and driving comfort.
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- Continental recently announced its collaboration with Germany-based startup company Automotive Artificial Intelligence (AAI) to create Advanced Driver Assistance Systems (ADAS) capacities for the automotive.
- Valeo and WABCO have memorandum of understanding (MoU) to carry the most recent dynamic safety technologies to the commercial vehicles showcase so as to ensure in traffic and empower self-sufficient driving features.
- Cruise control is among the most sought after ADAS features in China and is offered by OEMs on all vehicles except base trim. Radar based adaptive cruise control installation is still in growth phase but domestic OEMs like Geely, Haval, SAIC`s Roewe have now started offering it on new vehicles
- Ford has recently announced that it will offer Pre-collision assist with automatic emergency braking and pedestrian detection,forward collision warning, post-collision braking, and a lane-keeping system as standard on upcoming Transit EV.
- Bosch developed new radars which will work in an increased variety of surroundings including poor lights and bad weather. There is increased detection range, wide aperture, and high angular separability which improves the performance.
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COMPANY PROFILES
- Bosch
- Continental
- Valeo
- Mobileye
- ZF
- Denso
- Veoneer
- Autoliv
- NXP
- Hyundai Mobis
- Magna
- NVIDIA
- Hella
- Infineon AG
THIS GLOBAL ADAS MARKET REPORT WILL ANSWER FOLLOWING QUESTIONS
- ADAS Market size and Forecast , by region, by application
- Average B-2-B price for ADAS Market, by region, per user
- Technology trends and related opportunity for new ADAS Market tech suppliers
- Market share of leading vendors, by region,
- Coronavirus impact on ADAS Market earnings
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