The global tea-based skin care market size is expected to reach USD 278.4 million by 2025, registering a CAGR of 7.5%, as per a new report by Grand View Research Inc. Rising importance of tea extract owing to its various benefits such as the presence of antioxidants, vitamin E, vitamin B, folate, potassium, caffeine, magnesium, and manganese has driven its popularity. Tea-based skin care products help hydrate the skin and minimize the occurrence of signs of aging, clogged pores, eczema, and acne among other skin problems.
White, black, and green tea are well-known types of tea used in the industry. Europe is expected to witness the fastest growth during the forecast period, on account of the increasing demand for organic beauty products. Furthermore, a steady rise in the vegan population in Germany, Iceland, Sweden, Italy, and Poland is likely to positively influence regional growth. Asia Pacific dominated the overall market in 2018. AmorePacific, one of the top manufacturers of tea-based beauty products from South Korea. The company aims to expand its business in Europe via its luxury brands called Laneige and Sulwhasoo in France and Germany.
Major competitors in the tea based skin care industry are focused on new product launches in order to strengthen their foothold in the market is projected to remain one of the critical success factors for the market players over the next eight years. In July 2018, U.S.-based Schmidt’s Naturals launched a new Body Wash in Jasmin Tea scent. Similar other product launches are fueling market expansion.
Tea-based Skin Care Market Report Highlights
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The Beauty and Personal Care (BPC) industry has experienced a checkered growth in the wake of the Covid-19 pandemic. However, the impact is not as bleak as seen in other industries. The tea-based skin care market has showcased a consumer behavioral shift towards reliable products, despite the reduction in discretionary spending. Brands are improving their online presence and supply lines to strengthen their E-commerce channels and social media platforms
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Tea has entered the beauty space as it is considered an excellent source of antioxidants and is known for its skin-soothing and anti-ageing properties. Companies are exploring tea varieties including origin and specifies; communicate their unique benefits such as CSR management, fair trade, environment sustainability, and transparency in communication i.e. purity of the tea ingredient based on its molecular level extraction; and the highlighting of advanced technologies to maximize profits
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Amorepacific Corporation in March 2020 launched the Green Tea Probiotics Research Center to probe into a specific green tea probiotic strain found in South Korea. The following research confirmed the strain’s effectiveness in reducing stomach inflammation and is a potential candidate for cosmetic products. This has boomed the research in microbiome and the company in July 2020 launched its first probiotic- and microbiome-based skin-care brand called SOON+
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In March 2020, Tealive entered in a collaboration with Malaysian company called Safi to promote its newly released “Beautea” product range under the “BeauTealive” campaign. The partnership is aimed to foot in the halal lifestyle market
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The facial care segment held the largest revenue share of more than 65% in 2018 and face cream, cleanser, moisturizer, toner, serum, mask, sun care, mist, etc. are among the popular products in this category
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The Asia Pacific region gained the highest traction in terms of revenue owing to the enormous popularity of using organic ingredients in the manufacturing of cosmetic products. South Korea, Japan, China, Hong Kong, Singapore, Taiwan, India, and Thailand are the prominent markets
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Tea-based Skin Care Market Segmentation
Grand View Research has segmented the global tea-based skin care market on the basis of product, distribution channel, and region:
Tea Based Skin Care Product Outlook (Revenue, USD Million, 2015 – 2025)
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Facial Care
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Body Care
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Others
Tea Based Skin Care Distribution Channel Outlook (Revenue, USD Million, 2015 – 2025)
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Offline
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Online
Tea Based Skin Care Region Outlook (Revenue, USD Million, 2015 – 2025)
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North America
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U.S.
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Europe
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Germany
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U.K.
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Asia Pacific
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China
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South Korea
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Central & South America
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Brazil
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Middle East & Africa
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Saudi Arabia
List of Key Players of Tea-based Skin Care Market
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AmorePacific Corporation
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Lu Ming Tang
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Organic Tea Cosmetics Holdings Co Ltd.
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Natura & Co
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L’Oréal S.A.
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Avon Products, Inc.
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Unilever
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100% PURE
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SkinYoga
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Schmidt’s Naturals
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ArtNaturals
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