MarketsandMarkets forecasts the global Content Intelligence Market size to grow from USD 485 million in 2019 to USD 1.9 billion by 2024, at a Compound Annual Growth Rate (CAGR) of 32.2% during 2019–2024. Need for market intelligence and demand for audience interest analysis are bolstering the content intelligence market growth.
Solutions segment to hold the largest market size during the forecast period
Content intelligence solution offers a new and advanced way of content marketing technology that transforms data in actionable insights for content strategy and its implementation. Content intelligence is in its revolutionary form and has capabilities to drive the content strategies for enterprises. Several vendors offer content intelligence in the form of PaaS on-premises and or cloud. Content intelligence uses various technologies such as Natural Language Processing (NLP), Machine Learning (ML), Big Data, Artificial Intelligence (AI), and others.
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Cloud segment to grow at a higher CAGR during the forecast period
Cloud-based content intelligence solutions help reduce the overall costs while also providing highly flexible and scalable access to solutions through the IT infrastructure hosted by the cloud service provider. Therefore, enterprises prefer deploying content intelligence solutions in the cloud to improve mobility and decentralize data storage and computing. Moreover, rapid advancements in cloud technology, with security as their priority and the rising cost of support and maintenance of on-premises solutions, would drive the growth of cloud-based content intelligence.
Content intelligence refers to systems and software that transform content and business data into actionable insights for content strategy and make content more effective. It integrates technologies such as Artificial Intelligence (AI), Natural Language Processing (NLP), Machine Learning (ML), and Big Data and implies them to content marketing. Content intelligence offers marketers a holistic view of their content and enables them to make informed decisions about the context of their content.
Significant vendors of content intelligence include Adobe (US), M-Files (Finland), OpenText (Canada), Curata (US), Scoop.it (US), Social Bakers (Czech Republic), Atomic Reach (Canada), OneSpot (US), Vennli (US), and Idio (UK). These players have adopted various growth strategies, such as partnerships, agreements, and collaborations; and new product launches, to further expand their presence in the global content intelligence market. They have majorly adopted the strategies of partnerships and new product launches from 2017 to 2019, which have helped them innovate their offerings and broaden their customer base.
Adobe (US) is one of the prominent players in both digital media and digital experience offerings, where the mission of the company is to change the world through digital experiences by integrating products from digital media and digital experience ecosystem. Adobe Marketing Cloud provides a complete set of integrated digital marketing solutions. This cloud enables customers to manage their content and assets, grow audiences, and increase engagement to optimize customer experiences, personalize content, and deliver optimized experiences.
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M-files (Finland) offers prominent products in the content intelligence market such as Intelligent Information System and Content Services Platform. M-Files provides a next-generation intelligent information management platform that improves business performance by enabling the use of information more effectively. The company unifies systems, data, and content across the enterprise without upsetting the existing systems and processes or data migration. M-Files breaks down silos by delivering an enhanced experience for accessing and leveraging information that resides in any system and repository with the use of AI technologies in Intelligent Metadata Layer. The M-Files EIM solutions help enterprises simplify and enhance the business documents and other data management process to increase productivity.
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