The global action camera market size is projected to reach USD 9.6 billion by 2025, progressing at a revenue-based CAGR of 16.7%, as per a study by Grand View Research, Inc. Action camera, also called ‘action cam’, shoots action from the user’s point of view, while the user is immersed in the action. Action cameras are most often used in outdoor and recreational settings, as well as in extreme sports such as base jumping. Camera features include the ability to capture photos in burst mode and time-lapse, while also allowing high-definition video recording, as well as slow-motion recording (either 120 or 240 frames per second). With consumers steadily moving towards adventure sports and activities as a means to adopt a more active lifestyle, the demand for action cameras has seen an exponential growth. Manufacturers are striving to offer technologically advanced products at competitive prices to penetrate the market.
Features of action cameras such as 4K shooting, in parallel with high-definition image resolution, have drastically shifted consumer perception about the camera industry over the past few years. Display manufacturers are focusing on providing adjustable contrast features for images with effective brightness as a means to capture consumer attention; such innovations are expected to create a competitive growth environment for the market. Additionally, the entry level pricing of the product, coupled with consumer demand for latest technology, are the major driving factors as the industry is progressing in terms of resolution, image quality, and enhanced VR aspects. Demand for 4K resolution in action cameras is accelerating owing to the increased sale of Ultra HD variants in the past few years. With a rise in influencer marketing culture and the explosion of various social media channels on a global level, there is an increasing demand on the consumers’ part to share adventurous activities on these channels with their friends and audience, which is positively impacting the market growth.
The action camera market has been segmented on the basis of resolution, distribution channel, application, and end-use. The major resolutions available in action cameras include ultra-HD, full HD, high-definition, and SD (standard definition). The major channels for the sale of action cameras include online and retail. Application areas for the product include sports and recreational activities, as well as emergency services, among others. The end-use segments include personal and professional, with different ranges of products catering to both sets of end-users. Some of the major industry players developing innovative action cameras include GoPro, Inc.; Sony Corporation; Nikon Corporation; Garmin Ltd.; SJCAM; YI Technology; and SZ DJI Technology Co., Ltd.
Further key findings from the report suggest:
1 Action camera manufacturers have paid attention to critical features such as portability, convenience, compact size, and versatility, which has been a prominent market driver; the presence of additional features such as Wi-Fi and other connectivity options have helped in accelerating the industry growth
2 The ultra-HD segment is estimated to register the fastest growth over the forecast period, owing to an increasing emphasis of customers on the image quality and resolution of the videos captured
3 The retail distribution channel accounted for the highest market share for action cameras in 2018, on account of a shift in consumer trends and high reliability for aftermarket sales service
4 Action cameras are being increasingly utilized to capture actions and adventures of surfing, skiing, skateboarding, climbing, skydiving, biking, bicycle racing, among other sports, thus supporting the growth of the sports application segment
5 X Games, an annual extreme sports event that is produced and hosted by ESPN, has a huge audience following; the awareness created for extreme sports through this event has indirectly helped in broadening the appeal of action cameras among the general consumers
6 Action cameras are experiencing a surge in demand by professional end-users for capturing crucial moments of their adventures and sharing them on their social media platforms with their audience and followers
7 North America and Europe are anticipated to account for a bulk of the overall action camera market revenue in the coming years, owing to high prevalence of adventure sports and activities in these regions, as well as the presence of notable market players
8 AKASO unveiled the EK7000 Pro 4K waterproof action camera in March 2019; the camera features an adaptable view angle, auto image stabilization, and a wireless remote control. It is highly ideal for water sports activities, with regards to producing high quality images in diving mode in underwater scenarios
9 At CES 2021, Ambarella, a video and image processing company, launched its CV5 SoC that would enable action cameras to record 8K videos at up to 60 fps, through utilization of their native CVflow AI engine with dual Arm A76 CPUs
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Grand View Research has segmented the global action camera market based on resolution, distribution channel, application, end use, and region.
Action Camera Resolution Outlook (Revenue, USD Million; Volume, Thousand Units, 2014 – 2025)
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Ultra HD
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Full HD
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HD
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Standard Resolution
Action Camera Distribution Channel Outlook (Revenue, USD Million; Volume, Thousand Units, 2014 – 2025)
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Online
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Retail
Action Camera Application Outlook (Revenue, USD Million; Volume, Thousand Units, 2014 – 2025)
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Sports
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Recreational Activities
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Emergency Services
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Others
Action Camera End-use Outlook (Revenue, USD Million; Volume, Thousand Units, 2014 – 2025)
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Personal
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Professional
Action Camera Regional Outlook (Revenue, USD Million; Volume, Thousand Units, 2014 – 2025)
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North America
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U.S.
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Canada
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Europe
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U.K.
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Germany
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Asia Pacific
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China
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India
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Japan
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Latin America
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Brazil
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Middle East & Africa
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