The global digital experience platform market size is projected to reach USD 15.80, expanding at a CAGR of 10.9% from 2019 to 2025. Several companies are developing customer-centric strategies in order to deliver superior customer interaction and is this will drive the market growth over the forecast period. Furthermore, the large Multi-national Companies (MNCs) and Small and Medium Enterprises (SMEs) have showcased an enormous demand, and adoption of DXP solutions as the primary channel for customer service and engagement is also anticipated to propel the market expansion.
Amid the Covid-19 pandemic, consumers are gravitating to online platforms for both essential items and discretionary spend alike. Digital shopping habits have been picked up at a vast scale and are set to become more entrenched by 2025. Ecommerce and digital marketing solutions have become critical not just for online customers, but also to your company operations. As stores have begun to open up, social distancing orders are more intermittent. Companies are now investing heavily to enhance their online presence, differentiate their brand-value in the competitive market space, and strengthen their market position during the post-pandemic world.
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Digital Experience Platform Market Report Highlights
• Based on component, the platform segment held the largest revenue share in 2018 and will register the highest CAGR from 2019 to 2025. This is factored to the adoption of DXP solutions by large Multinational Companies (MNCs) Europe, North America, and Asia Pacific
• Based on deployment, the cloud segment held the leading revenue share in 2018 due to the reduced requirement for heavy investments in infrastructure development
• Based on application, B2C segment dominated the market in 2018 and will register the highest CAGR over the forecast period. This is attributed to the expansion in DXP vendors portfolio and the introduction of new features to increase its adoption across multiple end-user industries
• Based on region, North America held the leading market share in 2018 due to the presence of industry giants in the U.S. and Canada
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Digital Experience Platform Market Segmentation
Grand View Research has segmented the global digital experience platform market on the basis of component, deployment, application, end use, and region:
Digital Experience Platform Component Outlook (Revenue, USD Million, 2016 – 2025)
• Platform
• Services
Digital Experience Platform Deployment Outlook (Revenue, USD Million, 2016 – 2025)
• On-premise
• Cloud
Digital Experience Platform Application Outlook (Revenue, USD Million, 2016 – 2025)
• Business-to-Consumer
• Business-to-Business
• Others
Digital Experience Platform End Use Outlook (Revenue, USD Million, 2016 – 2025)
• BFSI
• Healthcare
• IT & Telecom
• Manufacturing
• Retail
• Others
Digital Experience Platform Regional Outlook (Volume, Units; Revenue, USD Million, 2015 – 2025)
• North America
• The U.S.
• Canada
• Europe
• Germany
• The U.K.
• Asia Pacific
• China
• India
• Japan
• Latin America
• Brazil
• Middle East & Africa
List of Key Players of Digital Experience Platform Market
• Adobe; Acquia Inc.
• Episerver
• CoreMedia AG
• IBM Corporation
• Oracle Corporation
• Liferay Inc.
• Microsoft Corporation
• Open Text Corporation
• SAP SE
• Salesforce.com, Inc.
• Sitecore
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About Grand View Research
Grand View Research, Inc. is a market research and consulting company based in India and the US, and headquartered in San Francisco. The organization offers syndicated and customized research reports in 46 industries across key regional markets, such as the US, Canada, Latin America, Europe, and Asia Pacific, among others.
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