The global digital experience platform market size is anticipated to value USD 15.80 billion until 2025. It is also expected to register a CAGR of 10.9% over the forecasted years, 2019 to 2025. The shifting trend of various companies over the adoption of digital platforms for developing marketing strategies is projected to drive the demand for DXPs across the globe.
The B2C application segment held a dominated share across the market owing to the inclination of prominent players over the adoption of relevant, personalized and consistent content and products as prescribed by the customers. Also, their feature of understanding expectations of customers and service recommendations are projected to drive the market growth.
The retail segment dominated the global market in 2018 due to the increasing need for implementing a customer-centric approach and pricing strategy for marketing purposes. On the other hand, the BFSI segment is projected to witness the fastest growth on account of surging consumer’s preference for online and digital banking.
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In 2018, North America accounted for the largest share in the global market owing to the increasing presence of DXP service providers like Microsoft Corporation and Oracle Corporation across this region. While Asia Pacific is anticipated to register the fastest growth from 2019 to 2025 on account of rising adoption of the internet and smartphones among the millennial population across China and India coupled with the surging presence of the ITES industry across this region.
The digital experience platform (DXP) market includes key players such as Adobe; IBM Corporation, Acquia Inc.; SAP SE; Microsoft Corporation; and Oracle Corporation. They are constantly developing advanced functionalities in their DXPs for enhancing customer engagement and retention.
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Further key findings from the report suggest:
• In 2018, the platform component segment accounted for the highest share across the global market.
• The BFSI end use segment is projected to witness fastest growth over the forecasted period, 2019 to 2025.
• In 2018, North America held the largest share across the global market.
• The key players in this market are Adobe; IBM Corporation, Acquia Inc.; SAP SE; Microsoft Corporation and Oracle Corporation.
Million Insights has segmented the global digital experience platform market on the basis of component, deployment, application, end use and region:
Digital Experience Platform Component Outlook (Revenue, USD Million, 2016 – 2025)
• Platform
• Services
Digital Experience Platform Deployment Outlook (Revenue, USD Million, 2016 – 2025)
• On-premise
• Cloud
Digital Experience Platform Application Outlook (Revenue, USD Million, 2016 – 2025)
• Business-to-Consumer
• Business-to-Business
• Others
Digital Experience Platform End Use Outlook (Revenue, USD Million, 2016 – 2025)
• BFSI
• Healthcare
• IT & Telecom
• Manufacturing
• Retail
• Others
Digital Experience Platform Regional Outlook (Revenue, USD Million, 2016 – 2025)
• North America
• U.S.
• Canada
• Europe
• U.K.
• Germany
• Asia Pacific
• China
• India
• Japan
• Latin America
• Brazil
• Middle East & Africa (MEA)
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