The overall content analytics market worldwide was valued at US$ 2.34 Bn in 2018 and is set to grow with a CAGR of 21.5% during the forecast period.

Massive increase in business content and growing use of advanced analytics along with competitive intelligence worldwide are driving the global content analytics market. Application of business analytics and business intelligence practices with digital content is known as content analytics. Content analytics helps businesses by providing enriched information to take important business decisions.  Increased risk & compliance management and merging text analytic with Big Data are some of other major factors driving the market growth. Wide adoption of content analytics in the industries is another major factor for the market growth. Transformation of all emerging economies towards digitization is another major factor driving the market growth.  Consequently, we forecast that the market will grow tremendously during the forecast period.

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Based on application, the market is segmented into text analytics, video analytics, speech recognition & language analyzers, clustering engines & categorizers and social media analytics. The text analytics segment was dominant in 2018. The text analytics segment contributed to around 27% in the world market revenue share in the same year. The segment has its dominance due to substantial importance among organizations. For getting insights from massive unstructured data which organizations collect through contracts, patents, emails, messages, survey responses and others, text analytics is widely adopted.  By adopting text analytics prominent process organizations became more productive and more profitable. On account of all these factors, we presume that the segment continue its dominance throughout the forecast period.

Based on the geography, in 2018, North America dominates the content analytics market backed by Europe and Asia Pacific.  North America contributed to around 33% in the global revenue share in the same year. Adoption of rapid technological advancements along with presence of major market players such as Oracle Corporation, Google, Inc. and others are major factors for the dominance of North America. Extensive acceptance of digitization in the developed countries such as U.S. is another major factor for the dominance of the region. On the other hand, we estimate Asia Pacific to grow with the fastest CAGR during the forecast period owing to rising digitization in the emerging economies such as Indonesia, China, India and others.

Some of the major companies profiled in the report include Google Inc., Microsoft Corporation, IBM, SAS, SAP, Oracle Corporation, Adobe Systems, HPE, OpenText Corporation, Clarabridge, Inc.  and Nice Systems among others.

Browse the full report at https://www.credenceresearch.com/report/content-analytics-market

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