Purple Foods Market size was estimated at $212 Million in 2020, projected to grow at a CAGR of 3.4% during the forecast period 2021-2026. Purple Foods industry has witnessed huge demand as they are richest source of anthocyanins. Anthocyanins is a form of flavonoid, which is a family of antioxidant chemicals. Anthocyanins are the pigments that give red, purple, and blue plants their vibrant colors. They may be found in a variety of meals. Anthocyanins may have anti-inflammatory, antiviral, and anti-cancer properties in addition to being antioxidants and combating free radicals. Purple fruits and vegetables are high in anthocyanins, which are natural plant pigments that give meals their distinctive color. Anthocyanins have been active in studies to improve brain function, reduce inflammation, and combat cancer and heart disease. Purple fruit contains additional important vitamins and minerals in addition to anthocyanins. Passion fruit, dried plums, and purple grapes, to mention a few, are purple powerhouses. Blackberries, blueberries, elderberries, cranberries, chokeberries, and bilberries are examples of purple foods. Cancer, aging, obesity, and inflammation are all diseases that these purple foods help to avoid. Anthocyanins protect the heart muscle and blood arteries from oxidative damage, as well as slowing the aging of the brain. Plant-based diets and demand for meals and drinks with immunity-boosting components are driving demand for these foods and their components. The demand for purple foods is being fuelled by the growing popularity of blueberries, blackberries as organic ingredients in cosmetic industry to develop various personal care products. Blueberry extracts, for example, have been used in the production of different skincare and personal care items by The Face Shop owing to its anti-aging properties. Several frozen dessert and baby food companies, including Nestle, Mother’s Dairy, and Amul, state that the dried berries are nontoxic and natural ingredients that are used in their products. For example, Nestle’s Celerac is available in a variety of flavors. In addition, Nestle’s Gerber Organic Puree is a baby food that includes blueberry extracts as one of the main ingredients as it is rich in anthocyanin.
Purple Foods Market Segment Analysis – By Source
Based on Source, Purple Foods market is segmented into Fruits, Vegetables, Grains, Legumes, and Others. Fruits segment is accounted for the largest revenue market share in 2020. Purple fruits, such as grapes, are employed in wine production and are continually developing owing to the growing uses in the end-use industries, making the fruit one of the most popular segments of purple meals. Though purple is most typically associated with fruits, there are a variety of purple-colored meals available. Purple fruits include blackberries, passion fruit, Acai berries, purple star apple, and red dragon fruit. The purple fruit blackberries is one of the most well-known. These sweet berries are high in nutrients and anthocyanin pigments. Passion fruit is produced by the tropical plant Passiflora edulis, which is grown for its capacity to produce tasty fruits. A yellow or purple peel covers delicious, soft flesh with crunchy seeds in ripe passion fruits. Piceatannol, a kind of polyphenol antioxidant found in passion fruit, has been demonstrated to have a number of health-promoting qualities and may be especially useful to skin health. Vegetables Segment is predicted to grow with the fastest CAGR of 3.8% in the forecast period 2021-2026. Purple Cauliflower, Purple Carrot, Redbor Kale, Purple Asparagus, Purple Cabbage, Egg Plant are some of the examples for purple vegetables. Purple cauliflower provides color to any dish while also providing anti-inflammatory properties and perhaps protecting against malignancies such as colorectal cancer. Increasing intake of cruciferous veggies like cauliflower help to live longer and minimize the risk of heart disease. Moreover, Purple carrots are crisp, sweet-tasting veggies that are high in polyphenol antioxidants such anthocyanins, cinnamic acid, and chlorogenic acid. In addition, manufacturers have approached the FDA with questions regarding a number of plant-based color additives. In response to these concerns, the FDA has said that purple corn and black carrot juice can fulfil the requirements of the vegetable juice color additive rule.
Purple Foods Market Segment Analysis – By Distribution Channel:
Based on Distribution Channel, Purple Foods market is segmented into Hypermarkets & Supermarkets, Convenience Stores, E-Commerce, others. Hypermarkets & Supermarkets segment is accounted for the largest revenue market share in 2020 owing to the easy availability of products and consumers tend to buy purple foods in supermarkets, and is driving the demand for purple food market. In many developing countries, the number of supermarkets and hypermarkets has increased as a result of rapid economic growth, increased urbanization, and accelerated integration into the global market. As most of the people are attempting to incorporate colorful diet since they are becoming more aware of its health benefits and processes involved in the production of their food. Supermarkets are responding with a plethora of various colorful fruits and vegetables to cater the customer needs. E-Commerce anticipated to grow with the fastest CAGR of 3.9% in the forecast period 2021-2026. The online grocery shopping industry has grown quickly in response to a nearly instantaneous shift in market demand. Brands have been pushed to reinvent as a result of advances in emerging technologies and additional constraints imposed by the COVID-19 pandemic, including new strategies for marketing directly to consumers, internet shopping, last-mile distribution, click and collect, and other shifting market appetites.
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Purple Foods Market Segment Analysis – By Geography
Based on Geography, North America Purple Foods Market accounted for the 43% revenue share in 2020. This is majorly attributed to the presence of key market players such as Graceland Fruit and Maduri Farms. Blueberries are one of the most well-known purple foods grown in North America, and they are accessible from April to October, as well as from mid-June to mid-August. Blueberry bushes may be found in large numbers all throughout the United States, are grown commercially in 38 states. Rising health-related issues and a desire to live a healthier lifestyle among consumers id fuelling the regional growth. It also plays a part in the progression of diseases such as cancer. As Blueberries, are rich in antioxidants, its helps to neutralize some of the free radicals that cause DNA damage. The demand for purple foods like dried plums, Purple Foods, passion fruits, purple grapes owing to the benefits of anthocyanins present in them is being driven by increasing consumer understanding of the health benefits associated with the consumption of blueberries, as well as the demand from the cosmetics industry. Asia-Pacific market is poised to grow with the fastest CAGR in the forecast period 2021-2026 owing its growing consumption of dried plums, purple grapes, blueberries, and its role in promoting health and longevity. In recent years, cosmetic companies have placed a greater emphasis on formulas containing natural antioxidant ingredients. Moreover, the winemaking in Asian countries is driving the market growth. Vines have been planted in Asia for thousands of years, but the majority of grapes have been consumed at the table as fresh fruit or dried, making them an indispensable element in Asian cuisine. Wine is gaining popularity in China, Japan, and India.
Purple Foods Market Drivers
Applications of Purple Foods as Colouring Agents:
People are becoming increasingly concerned about their health, which is driving up demand for nutritious foods on the market. Food additives are used by the majority of food processing enterprises to ensure that their products meet industry standards. Natural coloring additives were selected by food manufacturers to meet the need of health-conscious clients, driving the market for purple foods, which include anthocyanins, which have health advantages. According to a study, consuming anthocyanin in the form of purple foods on a daily basis helps to lower the risk of respiratory and cardiovascular illness. It possesses anti-oxidant properties that aid in the prevention of breast cancer. The majority of purple foods are derived from blueberries that helps to reduce cancer. Furthermore, purple foods are high in anthocyanins that are powerful phytochemicals responsible for the blue color of berries. Aside from that, anthocyanins aid in the battle against free radicals. According to a report published in 2017 by functional food and superfood, clinical and epidemiological studies have shown a connection between anthocyanins and improved cardiovascular health. The research looked at the antioxidant ability of anthocyanin compounds in berries to see whether they could be used as alternative therapies for chronic diseases.
Purple Foods Market Drivers
High Cost of Blueberries:
In purple fruits, blueberries is one of the most well-known among all. These sweet berries are high in nutrients and anthocyanin pigments. Anthocyanins are a kind of polyphenol chemical that gives purple, blue, or red foods their color. The other fruits, vegetables, and grains on this list have substantial concentrations of them. However, Blueberries are highly priced and have a good reason for their high price. They take a long time to grow and need very unique growing conditions. That is the reason people who don’t have the time to plant their own blueberries, stock up on them when they’re on sale or also put them in the freezer if necessary. Moreover, lack of water, as well as a drought, results in a poor crop. Blueberries must sometimes be grown in a more regulated setting that raises the price. In general, this is not the easiest plant to grow in terms of weather and environment.
Purple Foods Market Segment Landscape:
Product launches, mergers and acquisitions, joint ventures and geographical expansions are key strategies adopted by players in the Purple Foods Market. Purple Foods Market top 10 companies are Exberry, merry Berry, Vinyak Ingredients India Pvt. Ltd., Nutraonly, Lemon Concentrate, Hollyberry B.V., Kent Frozen Foods Ltd, Jiangxi Cereal food Co Ltd, Kanegrade.
Acquisitions/Product Launch:
In April 2019, Purple Carrot, a company that sells plant-based meal kits has been sold to Osix ra daichi, Japan’s largest meal kit and organic food delivery service, for $12.8 million up front, with another $17.2 million due in 2021 if it meets unspecified earn-out goals.
Key Takeaways
According to the USDA’s agricultural research service, Plant tissues appear to be protected by anthocyanins against UV radiation damage. They may also have antimicrobial properties.
Anthocyanins in meals enhance health by lowering inflammation and decreasing oxidative damage to cells, a process linked to diabetes and cardiovascular disease, according to laboratory research.
According to the World Health Organization, nearly 17.8 million people die each year as a result of cardiovascular diseases. Furthermore, Purple Foods can help reduce the risk of heart attack, and it is expected to be a major driver of market growth.
According to the USDA’s agricultural research service, Chokecherry is one of the most abundant sources of anthocyanins. Anthocyanin levels are exceptionally high in black rice, which has a purple-black bran. It was known as “forbidden rice” in ancient China since it was exclusively consumed by the nobles.
Relevant Reports
A. Anthocyanin Market
https://www.industryarc.com/Report/15661/anthocyanin-market.html
B. Antioxidant Supplement Global Market
https://www.industryarc.com/Research/Antioxidant-Supplement–Global-Market-Research-513321
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