Global Plus Size Women’s Clothing Market, 2020 – 2027 (USD Million)
Plus size clothing is a part of clothing industry with subtle change in sizes across the world. Plus Size Women’s Clothing increasingly being popular among end-users and large number of manufacturers are entering in the industry in the light of huge market size and growth opportunity across the world.
Rapid Expansion of Online Retail
The rapid growth of the e-commerce industry is another major factor expected to drive the global PSWC market during the forecast period. The global e-commerce retail market in 2018 was valued at around 2.8 Tn and anticipated to reach nearly 4.8 Tn by 2022. The rising internet penetration across the globe coupled with growing online shopping trend among youngsters are expected to further drive the global market. The major benefits of shopping online are convenience, better prices, vast variety, no crowd, and others are further anticipated to support market growth in years to come. In addition, the availability of a wide range for plus size clothing is another reason projected to enhance the market. Online e-commerce websites such as Amazon.com, Asos, Boohoo.com, Missguided, and others offer a wide range of plus-size category options.
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Market Share Consolidation
The major market players are expanding their presence in the global plus size women’s clothing market by introducing new products in the world market. For instance, Recently Just My Size (JMS), brand by Hanes launched a new clothing collection for Plus-Size for women in the U.S. The new JMS collection includes colorful fun-to-wear apparel for various occasion. The JMS collection includes dress, pants, leggings, skirts and long sweater vests for plus-sized women. The collection is available at various Walmart stores nationwide. The manufacturers are focusing on gaining market share in the global market due to the significant growth of plus size women’s clothing market.
Top manufacturers are also focusing on providing new products to consumers. For instance, in June 2019, Adrianna Papell re-launched its size-inclusive, affordable priced debut collection. The Weddington Way collection includes 37 silhouettes. The silhouettes are designed for brides and bridesmaid and is available in 24 different colors. The silhouettes by Weddington Way are available in sizes from 00 to 30. The apparels by Weddinton Way are available in the market for worth less than $200. Through the re-launching of Weddinton Way, Adrianna Papell aims to expand the collection of chiffon and lace gowns for brides.
Impact of COVID 19
Global economy was severely affected by the outbreak of COVID 19. In the wake of COVID 19 most of the economies around the world announced strict shutdown of all activities with limitations on movement of people. This in turn resulted into drastic decrease in demand for decorated apparel at the time. With reduced mobility and shut down of workplaces and other social places the demand for apparel reduced. Demand for decorated apparel is likely record 20% decline in demand around the world.
Tops, Tees and Shirts to Rule the Industry
The rising demand for tops, tees and shirts globally where t-shirt market accounted for over $ 200 Bn in 2020 is propelling the market growth. In terms of value, tops, tees and shirts segment represented the largest market for plus size women’s clothing in 2020. The segment accounted for just under 35% of market share in the overall market worldwide in the same year. The increasing trend to wear plus size t-shirt coupled with increasing obesity rates globally are also factors contributing to the growth of this segment.
Market Segmentation
Global Plus Size Women’s Clothing Market by Type, 2015 – 2027
- Tops Tees & Shirts
- Dresses & Jumpsuits
- Innerwear
- Trousers & Jeans
- Others
Global Plus Size Women’s Clothing Market by Age Group, 2015 – 2027
- Below 15 years
- 15-24 years
- 25-45 years
- 46-60 years
- Above 60 years
Global Plus Size Women’s Clothing Market by Distribution Channel, 2015 – 2027
- Online Channel
- Hypermarkets
- Specialty Stores
- Others
Global Plus Size Women’s Clothing Market by Company, 2015 – 2027
- Adrianna Papell
- ASOS
- Only Carmakoma
- Eloquii Design, Inc.
- Forever21 Inc.
- HanesBrands Inc.
- Hennes & Mauritz A.B. (H&M)
- PVH Corp
- Punto Fa SL
- Ralph Lauren Corp
- Others
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Blog: Plus Size Women’s Clothing Market
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