According to the latest report by IMARC Group, titled “Over the Top (OTT) Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2021-2026”, the global Over the Top (OTT) market exhibited strong growth during 2015-2020. Looking forward, IMARC Group expects the global Over the Top (OTT) market to grow at a CAGR of around 19% during 2021-2026. Over the top (OTT) refers to a media service that delivers film and television content directly to viewers over the internet. This content is transmitted via smartphones, tablets, smart televisions and other connected devices without requiring cable or satellite television subscriptions. It also supports music, video, podcasts and audio streaming categories. In recent years, OTT has gained traction due to its portability, accessibility and connectivity.
We are regularly tracking the direct effect of COVID-19 on the market, along with the indirect influence of associated industries. These observations will be integrated into the report.
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Market Trends:
The global over the top (OTT) market is primarily driven by the expanding entertainment and media industry and high-speed internet penetration. Additionally, the rising consumer expenditure on entertainment services and the onset of coronavirus (COVID-19) disease have positively impacted the market, with users consuming more OTT content at home. Furthermore, the widespread adoption of advanced technologies like artificial intelligence (AI) by OTT service providers for analyzing viewers’ preferences and offering customized content has augmented the product demand. Other factors, including rapid urbanization and increasing viewership of high-quality streaming content over smart devices, are also anticipated to propel the market growth.
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Key Market Segmentation:
Competitive Landscape:
The competitive landscape of the market has been studied in the report with the detailed profiles of the key players operating in the market.
Some of these key players include:
- Amazon
- Eros International
- Google Inc.
- Hulu
- IBM
- Limelight Networks
- Microsoft Corporation
- Netflix
- Nimbuzz
- Star India
- Tencent
- Telstra
- The Walt Disney Company
- Yahoo
Breakup by Component:
- Solution
- Services
Breakup by Platform Type:
- Smartphones
- Smart TV’s
- Laptops Desktops and Tablets
- Gaming Consoles
- Set-Top Boxes
- Others
Breakup by Deployment Type:
- Cloud
- On-Premise
Breakup by Content Type:
- Voice Over IP
- Text and Images
- Video
- Others
Breakup by Revenue Model:
- Subscription
- Procurement
- Rental
- Others
Breakup by Service Type:
- Consulting
- Installation and Maintenance
- Training and Support
- Managed Services
Breakup by Vertical:
- Media & Entertainment
- Education & Training
- Health & Fitness
- IT & Telecom
- E-Commerce
- BFSI
- Government
- Others
Breakup by Region:
- North America (United States, Canada)
- Asia Pacific (China, Japan, India, Australia, Indonesia, Korea, Others)
- Europe (Germany, France, United Kingdom, Italy, Spain, Others)
- Latin America (Brazil, Mexico, Others)
- Middle East and Africa (United Arab Emirates, Saudi Arabia, Qatar, Iraq, Other)
Key highlights of the Report:
- Market Performance (2015-2020)
- Market Outlook (2021-2026)
- COVID-19 Impacton the Market
- Porter’s Five Forces Analysis
- Historical, Current and Future Market Trends
- Market Drivers and Success Factors
- SWOT Analysis
- Structure of the Market
- Value Chain Analysis
- Comprehensive Mapping of the Competitive Landscape
Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.
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