A number of factors such as the surging demand for low-cost mobile services and penetration of mobile devices, increasing need for triple-play services in emerging economies, segment-targeted pricing and innovative distribution strategies, and rising requirement for high-speed internet connectivity across the world are expected to drive the growth of the MVNO market at a CAGR of 7.1% during 2021–2031. According to P&S Intelligence, the market size is projected to reach $139,663.0 million by 2031 from $66,582.0 million in 2020.
The increasing need for triple-play services in emerging economies is one of the main factors boosting the growth of the MVNO market. Service providers offer triple-play services consisting of television, broadband internet access, and latency-sensitive telephone services. The triple-play services concept is widely accepted in North America. Thus, telecom operators are progressively providing these services to retain more customers and offer better value in the region. It is expected that triple-play services will be delivered across the globe through internet in the coming years. Therefore, the need for bundled packs is rising.
Based on service type, the MVNO market is classified into discount, media & entertainment, telecom, retail, business, migrant, cellular machine-to-machine, and roaming. Out of these, the cellular M2M category is expected to witness the fastest growth during the forecast period. This can be ascribed to the advancements in the 3G M2M technology; rise in the adoption of cellular connectivity in all types of machines, ranging from vending machines to vehicles; and extension of mobile network coverage.
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Moreover, on the basis of business model, the MVNO market is classified into service MVNO, full MVNO, and reseller MVNO. Among these, the full MVNO category is projected to record the fastest growth during the forecast period. This can be because non-telecom participants, including financial institutions, retailers, and postal service providers, are projected to enter the market in the coming years through the full MVNO business model. This model becomes popular quickly because MVNOs offer to upsell their own services, their own SIM cards, create better business relationships, and take complete customer ownership.
Globally, the European MVNO market accounted for the largest share in 2020, and it is projected to witness the same trend in the coming years as well. This can be mainly due to the noteworthy average net revenue per user (ARPU) and the presence of a large number of MVNOs in the region. Whereas, the Asia-Pacific market is projected to record the highest growth rate in the coming years. This can be ascribed to the partnerships between mobile phone manufacturers and MVNOs, rise in number of mobile subscribers, increase in smartphone penetration, and surge in usage of mobile data in the region.
Thus, the surging need for triple-play services and the rising demand for low-cost mobile services and penetration of mobile devices across the world are projected to propel the market growth in the coming years.
MVNO Market Size Breakdown by Segments
By Service Type
- Discount
- Telecom
- Media & Entertainment
- Business
- Retail
- Migrant
- Cellular Machine-to-Machine (M2M)
- Roaming
By Category
- Postpaid MVNO
- Prepaid MVNO
By Business Model
- Full MVNO
- Service MVNO
- Reseller MVNO
By Subscriber
- Consumer
- Enterprise
By Region
- North America
- U.S.
- Canada
- Europe
- Germany
- U.K.
- France
- Italy
- Spain
- APAC
- China
- Japan
- India
- Australia
- South Korea
- LATAM
- Brazil
- Mexico
- Middle East and Africa
- Turkey
- Saudi Arabia
- South Africa
- U.A.E.
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