The global newspaper advertising market size is expected to reach USD 19.3 billion by 2028, according to a new report by Million Insights. The market is expected to expand at a CAGR of -3.6% from 2021 to 2028. The growing rapid digitalization in emerging economies has experienced significant shrinkage in recent years and is likely to decline over the forecast period. The increasing acceptance of print advertising among the various industries in recent years to offer information about their company and products is expected to accelerate the market growth. Moreover, the rising effectiveness of newspaper advertising in developing countries due to the huge number of subscribers around the globe is driving the market.
Moreover, newspaper advertising is rapidly gaining popularity owing to having more engagement of customers and building brand awareness which in turn is accelerating the market growth. Furthermore, a lockdown situation has been observed during the COVID 19 pandemic, and it showed a negative impact on the market due to many advertisers slashed marketing budgets or paused advertising spending during this period. Moreover, the increasing spending on print advertising after the ease of several restrictions is expected to boost market growth over the forecast period.
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The daily newspaper segment dominated the market and accounted for the largest revenue share of around 65.0% in 2020. The segment is expected to witness a CAGR of -3.8% from 2021 to 2028. The growing transformation from the print newspaper to the digital newspaper is restraining market growth. However, the daily newspaper circulation is gradually declining, which is expected to hinder segment growth. Furthermore, technological advancements like augmented reality and virtual reality are making print advertising more visceral and engaging.
The automotive segment dominated the market and accounted for the largest revenue share of over 15.0% in 2020. The rising spending on print advertising by the automotive industry to promote their vehicles and to build brand awareness is accelerating market growth. Moreover, the increasing popularity of newspaper advertising for automotive marketing due to the high conversion rate of the ads is further accelerating market growth. Furthermore, the rising adoption of digital newspaper by the automotive brands for promoting their new launch and newly featured products around the globe is hindering market growth.
Asia Pacific dominated the market and accounted for the largest revenue share of 35.0% in 2020. The segment is expected to expand at a CAGR of -2.7% from 2021 to 2028. The increasing investment in online video advertising by the various industry vertical is hindering market growth. The increasing urbanization and rising awareness about the branding of a particular product through various advertising tool is restraining the market growth. This can be credited to the increased spending on newspaper advertising in emerging countries like China, India, and Japan due to the huge consumer base. Moreover, India has a steady growth in the print newspaper industry as compared to other countries which in turn is likely to support the regional demand.
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Newspaper Advertising Market Report Highlights
• Asia Pacific is expected to register the largest revenue share of more than 35.0% in the 2020 owing to growing print advertising industry
• The weekly newspaper segment is expected to foresee the fastest CAGR of -2.8% during 2021 to 2028 due to rising adoption for promoting band awareness
• The automotive segment held the largest revenue share of more than 15.0% in 2020 due to growing promotion activity of new products
• Europe is expected to witness the second fastest CAGR of -3.2% during 2021 to 2028 owing to growing spending on newspaper advertising
Newspaper Advertising Market Segmentation
Million Insights has segmented the global newspaper advertising market on the basis of type, industry vertical, and region:
- Newspaper Advertising Type Outlook (Revenue, USD Million, 2017 – 2028)
- Daily Newspaper
- Weekly Newspaper
- Others
- Newspaper Advertising Industry Vertical Outlook (Revenue, USD Million, 2017 – 2028)
- Automotive
- Financial Services
- FMCG
- Media & Entertainment
- Retail
- Real Estate
- Education
- Others
- Newspaper Advertising Regional Outlook (Revenue, USD Million, 2017 – 2028)
- North America
- U.S.
- Europe
- Germany
- U.K.
- France
- Asia Pacific
- China
- Japan
- India
- Central & South America
- Brazil
- Middle East & Africa
- South Africa
- North America
List of Key Players of Newspaper Advertising Market
- Gannett Co. Inc.
- Nine Entertainment Co.
- Schibsted Media Group
- The New York Times
- Axel Springer SE
- Daily Mail and General Trust
- Gruppo Editoriale L’Espresso
- Johnston Press
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