Feminine Hygiene Market Overview
The feminine hygiene market will grow at a CAGR of 6.90% During the forecast period ending in 2030, says Market Research Future (MRFR). The feminine hygiene market appears to have grown at an unparalleled rate as a result of rising knowledge about cleanliness and related products. The feminine hygiene market is being driven by factors such as rising middle-class disposable income in emerging economies such as Brazil and China, as well as the advent of affordable feminine hygiene products. Additionally, rising awareness of female health and hygiene is anticipated to drive market growth throughout the forecast period. Additionally, the growing demand for items such as tampons and pantyliners in developing nations is expected to drive the market’s expansion.
Regardless of the drivers, the rising number of product recalls as a result of rising allergy incidents among women is expected to restrain the feminine hygiene market revenue growth. While the sector has grown, experts feel that more awareness has to be raised among women about the necessity of feminine hygiene products, as well as the simplicity with which these goods are available in rural and urban marketplaces.
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Due to the COVID-19 epidemic, the majority of governments globally imposed tight lockdown measures on consumer goods production enterprises, requiring that the majority of factories either close or operate with a reduced workforce. At the height of the lockdown, this caused widespread disruptions in the supply and distribution chains for sanitary napkins, impeding sales of the goods studied in the feminine hygiene market. However, because feminine hygiene products are classified as necessary items, their production and sales quickly returned to normal, stabilising the market assessed through 2020.
Feminine Hygiene Market Segmentation
The feminine hygiene market has been segmented into the distribution channel, product type, and region. The feminine hygiene market has been segmented into supermarket, retail pharmacies, department stores, and online retail stores by distribution channel. By region, the feminine hygiene market has been segmented into Europe, Asia-Pacific, the Americas, and the Middle East & Africa. Based on product type, the feminine hygiene market has been segmented into panty liners, sanitary napkins/pads, tampons, menstrual cups, and feminine hygiene wash.
Feminine Hygiene Market Regional Analysis
The Asia-Pacific region is predicted to lead the worldwide feminine hygiene market, owing to augmented middle-class disposable income, particularly in India and China, which has led to an upsurge in women buying high-quality hygiene products. Furthermore, due to many projects conducted by the government and non-governmental administrations in this region, knowledge concerning feminine hygiene products is developing at a rapid rate, which is anticipated to move the market forward. Due to a rising number of working women, the high infiltration of high-end goods such as pantyliners, tampons, and internal cleansers, and amplified desire by women for natural and biodegradable products, the Americas is anticipated to come in second. In the global feminine hygiene market, Europe is projected to rise significantly. Amplified availability to feminine hygiene products, rising disposable income, expanding urbanization, and increased expenditure on menstrual products contribute to the region’s market development.
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Feminine Hygiene Market Competitive Dynamics
Procter and Gamble, Edgewell Personal Care, Unicharm Corporation, Kimberly-Clark Corporation, Lil-Lets Group Ltd, Svenska Cellulosa Aktiebolaget SCA, Johnson & Johnson, Ontex International, Natracare LLC, and Kao Corporation are some of the key players in the feminine hygiene market.
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