The global batter & breader premixes market is estimated to be valued at USD 2,513.6 million in 2020. It is projected to reach USD 3,431.6 million by 2026, recording a CAGR of 6.4% during the forecast period. The market for batter & breader premixes is growing steadily to match the demand for prepared food and frozen food products, globally. The batter & breader premixes market is growing steadily in North America and Europe, owing to the presence of established manufacturers and the organized food industry in the regions. Although the batter & breader premixes market is dominated by North America, the market in Asia Pacific is projected to have the highest growth rate due to its large population base and changing food consumption trends in emerging economies. The emergence of economies and increasing consumption of convenience food products offer opportunities for the growth of the batter & breader premixes market.
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Drivers: Rising demand for processed, prepared, and convenience food
Rise in the standards of living, rising working population, and the growing disposable income due to the growing economy, especially in emerging countries such as India, Brazil, and China, have led to an increase in demand for convenience and processed foods. In terms of processed foods, emerging economies have been growing at a higher rate than developed countries in the last few years, owing to the rapid growth of the processed food industry in these countries. The US and Germany are advanced in food processing technology and are experiencing slower growth in terms of revenue from the food processing industry. The higher demand for processed food in developing nations and higher consumption of convenience food, owing to the increasing working population, are expected to contribute to the growth of the batter & breader premixes market. Batter & breader premixes enable easy application of flavors and other ingredients, enhance shelf-life, and offer better aesthetic properties and flavor characteristics to the end products.
Increasing Usage of Tempura Batter in Seafood Applications.
Tempura batter is a mixture of starch and flour and consists of high solid content. It is made from wheat flour, rice flour, cornflour, modified starches, proteins, gums, spice extracts, reducing sugars, and seasoning. It contains a high amount of leavening agents, which are added to the mixture of the ingredients mentioned above. No breading is required to supplement tempura batter, as it renders a fine crispy structure to the final product. It is used as a coating for numerous food applications in vegetables, seafood, and meat products, owing to its ability to puff and expand. It helps to create a puffed layer around the final product; this layer is crispy with lots of air spaces. However, tempura batter has a very short lifespan, as it is useful only for a few moments after it is mixed with water. The flour is too quickly saturated with water, and hence a fresh new batter is made. If not used carefully, the chances of wastage remain very high.
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Europe will dominate the batter & breader premixes market, with a value of USD 382.5 million in 2021; it is projected to reach USD 698.1 million by 2026, at a CAGR of 7.0% during the forecast period.
North America dominates the global batter & breader premixes market; it accounted for a 47.0% market share in 2020. This is due to the increasing demand for convenience food items in the meat and seafood category. Also, the high standard of living has accelerated the snacks industry of this region, which, in turn, is accelerating the growth of the batter & breader premixes market.In terms of the end-use application industry, there is no stand-out trend. However, the food industry is projected to witness the fastest growth with the newer variations of modified starch, new products, and a range of applications.
The key players in this market include Kerry Group (Ireland), Bunge Limited (US), Newly Weds Foods, Inc. (US), McCormick & Company (US), Showa Sangyo Co., Ltd. (Japan), Aromata Group (Italy), FIB Foods (Netherlands), Idan Foods (US), and Dutch Protein & Services B.V. (Netherlands) among others.
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