According to IMARC Group latest report titled “India Male Grooming Products Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027”, offers a comprehensive analysis of the industry, which comprises insights on male grooming products market in India. The report also includes competitor and regional analysis, and contemporary advancements in the market. The India male grooming products is expected to exhibit a CAGR of 7.93% during 2022-2027.
Male grooming products refer to various skincare, hair care, and shaving products used by men for maintaining overall cleanliness and hygiene while improving their physical appearance. Some commonly available products include moisturizers, shampoos, shaving cream and foam, deodorants, aftershave, cologne, facial creams, cleansers, serums, face masks, and anti-aging creams. They also comprise cosmetic products, such as face whitening solutions, bronzers, and concealers. Nowadays, manufacturers are introducing exclusive product lines for men due to the changing grooming patterns and improving living standards, which is escalating the demand for male grooming products in India.
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As the novel coronavirus (COVID-19) crisis takes over the world, we are continuously tracking the changes in the markets, as well as the purchase behaviours of the consumers globally and our estimates about the latest market trends and forecasts are being done after considering the impact of this pandemic.
Market Trends:
The growing consciousness regarding personal wellness and appearance among men represents the primary factor driving the market in India. Besides this, the increasing number of men’s salons and improving socio-economic conditions in the country are other major growth-inducing factors. Additionally, male consumers, especially the young population, are heavily spending on grooming products due to the changing attitudes toward traditional masculinity and emerging metrosexual culture. In line with this, the rising influence of social media platforms, such as Instagram, YouTube, and Facebook, has augmented the product demand. Furthermore, several key players are focusing on product innovations, such as the launch of electric shavers, razors, and body groomers integrated with new performance features built on the latest technologies. They are also investing in marketing campaigns and celebrity endorsements to build their brand image and boost overall sales. Apart from this, the shifting consumer preferences toward do-it-yourself (DIY) grooming kits on account of the temporary closure of beauty salons amid the recent outbreak of coronavirus disease (COVID-19) has accelerated the product adoption rate. Other factors, including the escalating demand for natural, organic, and clean-label products, inflating consumer expenditure capacities, and easy product availability via e-commerce and online retail channels, are also providing a positive thrust to the market growth.
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India Male Grooming Products Market Segmentation:
Our report has categorized the market based on region, product, price range and distribution channel.
Market Breakup by Product:
- Male Toiletries
- Electric Products
- After Shave Lotions
- Others
Market Breakup by Price Range:
- Mass Products
- Premium Products
Market Breakup by Distribution Channel:
- Supermarkets and Hypermarkets
- Pharmacy Stores
- Online Stores
- Others
Market Breakup by Region:
- North India
- West and Central India
- South India
- East India
Key highlights of the report:
- Market Performance (2016-2021)
- Market Outlook (2022-2027)
- Porter’s Five Forces Analysis
- Market Drivers and Success Factors
- SWOT Analysis
- Value Chain
- Comprehensive Mapping of the Competitive Landscape
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