The global hair styling market size reached USD 20.61 Billion in 2021 and is expected to register a revenue CAGR of 5.1% during the forecast period, according to latest analysis by Emergen Research. Growing adoption of organic hair styling products is a key factor driving market revenue growth. Demand for organic and natural hair styling products is increasing gradually in recent days. Individuals want to hydrate, protect, and strengthen their hair and many of them prefer to do it using natural ingredients without any chemicals. According to industry experts, organic and natural hair products are rapidly expanding in the market. Rising consumer awareness of adverse effects of synthetic compounds in hair styling products, such as parabens, sulfates, and triclosan, is pushing users to sift on organic hair care and styling products. Various companies are developing organic hair styling products in the recent days. For instance, in October 2020, T-LAB Professional introduced an all-natural styling products collection designed to maintain a healthy beauty routine for user and is helping to achieve a salon look with active organic ingredients. T-LAB Professional is the first company to introduce a professional clean beauty styling product line made up to 99% natural ingredients.
The Global Hair Styling Market Research Report published by Emergen Research has been formulated by analysis of key business details and extensive geographical spread of the Hair Styling industry. The study offers comprehensive coverage of the qualitative and quantitative analysis of the Hair Styling market along with crucial statistical data about the Hair Styling market. The research study provides historical data from 2017 to 2018 and offers accurate forecast estimation until 2030. The report also profiles established and emerging players of the market, covering the business overview, product portfolio, strategic alliances, and business expansion strategies.
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Some Key Highlights from the Report
- The hair sprays segment revenue is expected to increase at a steady rate over the forecast period due to increasing awareness of personal grooming and rising beauty standards. In addition, rising development of saloons and spas across the globe is creating high demand for hair sprays, as young people visit salons more frequently in recent days. In April 2022, Nykaa, which is an Indian online cosmetics retailer, partnered with ELCA Cosmetics to create Aveda X Nykaa-branded luxury unisex hair care salons in India.
- The hair straightening segment is expected to register a steady revenue growth rate over the forecast period due to rising demand for hair straightening among individuals, especially females. Growing need for appropriate hairstyles while also being concerned about maintaining hair quality is expected to drive revenue growth of this segment.
- The North America market accounted for largest revenue share in the global hair styling market in 2021. This is due to rising adoption of various hair styling and hair colorant products among individuals in countries across the region, especially in U.S., Canada, and Mexico. In addition, rising use of hair color products across the region is supporting revenue growth of the market.
- On 24 June, 2022, L’Oréal S.A., a French personal care company launched Men’s One-Twist gel hair color. L’Oréal Paris Men Expert One-Twist Hair Color is the brand’s first permanent hair color technology made especially for men. According to the company, product is the result of five years worth of in-depth study aimed at creating hair color for males.
Competitive Landscape:
Furthermore, the report includes an in-depth analysis of the competitive landscape. The segment covers a comprehensive overview of the company profiles along with product profiles, production capacities, products/services, pricing analysis, profit margins, and manufacturing process developments. The report also covers strategic business measures undertaken by the companies to gain substantial market share. The report provides insightful information about recent mergers and acquisitions, product launches, collaborations, joint ventures, partnerships, agreements, and government deals.
Key Companies Profiled in the Report:
Procter & Gamble, Unilever Plc., L’Oréal S.A., Kao Corporation, Shiseido Company, Limited, Henkel AG & Co., Amorepacific Corporation, Ouai Haircare, Godefroy Beauty, Avon Products Inc., Shu Uemura Art of Hair, and Amka Products (Pty) Ltd.
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Emergen Research has segmented the global hair styling market based on product, gender, service, application, and region:
- Product Outlook (Revenue, USD Billion; 2019-2030)
- Hair Gels
- Hair Mousse
- Hair Sprays
- Styling Creams
- Waxes
- Others
- Gender Outlook (Revenue, USD Billion; 2019-2030)
- Female Hair Styling
- Male Hair Styling
- Service Outlook (Revenue, USD Billion; 2019-2030)
- Hair Coloring
- Hair Spa
- Hair Straightening
- Hair Smoothening
- Others
- Application Outlook (Revenue, USD Billion; 2019-2030)
- Salons & Spas
- Households
- Fashion Industry
- Others
Regional Segmentation;
North America (U.S., Canada)
Europe (U.K., Italy, Germany, France, Rest of EU)
Asia Pacific (India, Japan, China, South Korea, Australia, Rest of APAC)
Latin America (Chile, Brazil, Argentina, Rest of Latin America)
Middle East & Africa (Saudi Arabia, U.A.E., South Africa, Rest of MEA)
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Market Dynamics:
The report offers insightful information about the market dynamics of the Hair Styling market. It offers SWOT analysis, PESTEL analysis, and Porter’s Five Forces analysis to present a better understanding of the Hair Styling market, competitive landscape, factors affecting it, and to predict the growth of the industry. It also offers the impact of various market factors along with the effects of the regulatory framework on the growth of the Hair Styling market.
Radical Highlights of the Hair Styling Market Report:
- Comprehensive overview of the Hair Styling market along with analysis of the changing dynamics of the market
- Growth Assessment of various market segments throughout the forecast period
- Regional and global analysis of the market players, including their market share and global position
- Growth strategies adopted by key market players to combat the impact of the COVID-19 pandemic on the market
- Impact of the technological developments and R&D advancements on the Hair Styling market
- Information about profit-making strategies and developmental strategies of major companies and manufacturers
- Insightful information for the new entrants willing to enter the market
- Details and insights about business expansion strategies, product launches, and other collaborations
- The report incorporates advanced analytical tools such as SWOT analysis, Porter’s Five Forces Analysis, feasibility analysis, and investment return analysis
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About Emergen Research
Emergen Research is a market research and consulting company that provides syndicated research reports, customized research reports, and consulting services. Our solutions purely focus on your purpose to locate, target, and analyze consumer behavior shifts across demographics, across industries, and help clients make smarter business decisions. We offer market intelligence studies ensuring relevant and fact-based research across multiple industries, including Healthcare, Touch Points, Chemicals, Types, and Energy. We consistently update our research offerings to ensure our clients are aware of the latest trends existent in the market. Emergen Research has a strong base of experienced analysts from varied areas of expertise. Our industry experience and ability to develop a concrete solution to any research problems provides our clients with the ability to secure an edge over their respective competitors.
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