Atlanta, GA – Aug 8, 2022 – As EdTech’s involvement with colleges and universities increases, the need for a data-driven strategy also increases. As one of the leading providers of virtual and video engagement technology, StudentBridge is rising to meet these needs as they bring Dr. Christophe Morin onto their team as Chief Scientist. Dr. Morin’s vast experience teaching as a professor of media psychology at Fielding Graduate University, and using his experience as CMO of ZapMe and LearningGate, will help to shape StudentBridge’s service as one of the leading digital engagement firms that delivers better stories, better visits and better enagement.
Dr. Morin officially started working with StudentBridge as Chief Scientist on July 15, 2022. StudentBridge is grateful to acquire such a talented and experienced professional like Dr. Morin, and we look forward to the success he will accomplish alongside our team.
Dr. Morin’s experience creating and deploying the largest “ad-sponsored” broadband network — while CMO of ZapMe! — will enhance StudentBridge’s ability to offer colleges and universities more effective engagement strategies. His insight into why colleges and universities’ focus has always been delivering education rather than selling it will help set StudentBridge apart.
“Many messages aiming to promote colleges and universities, including websites and brochures, are not optimized for our brains. Even the term “enrollment” suggests a mechanical, almost administrative process by which students choose a school. That is not what persuasion science proves,” says Dr. Morin. Part of StudentBridge’s mission is to connect colleges and students in an authentic way that caters to both their needs and environments.
CEO Jonathan Clues knows the significance the college experience has on a person’s life, saying, “Going to college not only provides students with an education, but it also teaches them important lessons of adulthood that you can’t get by enrolling in an online course like so many we see being offered today.” As an EdTech firm, StudentBridge has always approached colleges as partners; by adding Dr. Morin to the team, it is their intention to better understand the marketing challenges colleges face and help them showcase what the investment looks like for students when enrolling at their institution.
The enrollment process is emotional on both sides of the aisle. Students hope to attend an institution that will help them hone their skills and prepare them for the rest of their lives, and all college executives want to see their school flourish. Acquiring a steady flow of new students is required to accomplish that growth. “Feeling their pain is the first step. Marketing education is not easy. It is complicated, often undifferentiated. EdTech companies must recognize the need for simplicity and speed,” says Dr. Morin. By bringing a new perspective, Dr. Morin’s leadership will help StudentBridge progress towards new success and for others in higher education.
StudentBridge is a leading provider of personalized, video-based recruitment solutions for higher education delivering Better Stories, Better Visits and Better Enrollment. Our mission is to help students find the right school while assisting institutions in achieving their enrollment goals. Founded in 2014, StudentBridge has established itself as the leading provider of video viewbooks, interactive campus maps, and on-campus tours, helping over 300 institutions engage and recruit students. Working with universities like Boston University, Highpoint University, and Georgia Southern University, StudentBridge has seen increased demand for virtual solutions as students demand more engaging and informative videos during the recruitment process.
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