According to IMARC Group’s latest report, titled “India Soap Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027. the India soap market is expected to exhibit a CAGR of 4% during 2022-2027. Soap is a cleaning and emulsifying surfactant which is used to kill various microorganisms and bacteria during washing, bathing, and rinsing. It is commercially manufactured by combining chemical salts, fatty carboxylic acids, and water. It can be further made from various organic substances, such as natural plant oils or acids derived from animal fat. Soap helps in maintaining hygiene and preventing the spread of infections. Currently, it is available in a solid bar, liquid body wash, kitchen, and laundry product variants.
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The rising health consciousness and growing awareness regarding personal sanitation and hygiene are primarily driving the soap market in India. This is further supported by the widespread product adoption across the commercial and residential sectors as a disinfectant for cleaning purposes. Moreover, the extensive installation of automatic liquid and foam-based soap dispensers by the Government of India (GoI) to encourage regular handwashing, especially during the COVID-19 pandemic, is propelling the market growth. Additionally, the shifting consumer inclination towards natural ingredients-infused soaps comprising essential oils and fragrances is supplementing the market growth. Besides this, ongoing celebrity endorsements, implementation of various promotional strategies, and the advent of premium paraben-free, skin-friendly, hand-crafted, aesthetically appealing soaps to attract a broader consumer base are supporting the market growth.
Competitive Landscape:
- Colgate Palmolive (India) Ltd
- Godrej Consumer Products Limited
- Himalaya Wellness Company
- Hindustan Unilever Limited
- ITC Limited
- Jyothy Laboratories Ltd
- Karnataka Soaps
- Detergents Limited
- Patanjali Ayurved Limited
- Reckitt Benckiser (India) Ltd
- Wipro Consumer Care & Lighting
Key Market Segmentation:
Based On Type:
- Organic
- Conventional
Based On Form:
- Liquid
- Solid
- Others
Based On Product:
- Bath Soap
- Kitchen Soap
- Medicated Soap
- Laundry Soap
- Others
Based On Distribution Channel:
- Supermarkets and Hypermarkets
- Convenience Stores
- Pharmacies
- Online Stores
- Others
Region:
- North India
- West and Central India
- South India
- East India
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Key highlights of the report:
- Market Performance (2016-2021)
- Market Outlook (2022-2027)
- Market Trends
- Market Drivers and Success Factors
- Impact of COVID-19
- Value Chain Analysis
- Comprehensive mapping of the competitive landscape
If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.
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