Known in the media as Yeyo Ruiz, Diego showed an inclination for music at a very early age, he began with the guitar as an instrumentalist, which awakened his facet as a music lover and music collector. Taking advantage of his knowledge in handling audio production software, at this point, he developed a streaming station, made the website and built a journalistic project that led him to meet artists such as 50 Cent, Fat Joe, Maluma, J Balvin, Natti Natasha, Farruko, Nicky Jam, among many others, reaching the Latin Billboard 2013 by Lec Entertainment in the United States and the Mi Música channel owned by this production company. Interview with Leila Cobo, executive director for Latin content and programming at Billboard magazine.
Today Yeyo Ruiz projects himself as an exponent music producer, DJ of the Urban Tribal flags, who feeds on the legendary history of the Guaracha, but who evolves into a genre that not only represents a sound, but an identity and a culture. new in which Yeyo, as a music producer, expresses his freshness and appropriates the “glitch” as part of his visual identity, which he wanted to capture in a mascot “DROP” (Drop), which represents the concept of cool, fresh, and the fluidity of a drop, what it seeks in turn, set a trend, recognition, and association of these concepts with the image of Yeyo Ruiz and the connection with his audience.
COMPLETE BIOGRAPHY YEYO RUIZ
Known in the business as Yeyo Ruiz, Diego showed a penchant for music at a very young age. In the Kindergarten (1991), he stood out as an interpreter of popular songs, being “the blue backpack”, the success that gave him recognition as a Singer. Overcoming obstacles and adversities. Diego set out to make his way in the intricate world of the music industry. He began with the guitar as an instrumentalist, which awakened his facet as a music lover and music collector. Thanks to the accompaniment of a cousin and his godfather, who encouraged him in this process. In this initial stage, he had the opportunity to make multiple presentations that developed in him an open personality, ideal for being on stage and in front of the cameras.
Taking advantage of his knowledge in handling audio production software, at this point, he developed a streaming station, made the website and built a journalistic project that led him to meet artists such as 50 Cent, Fat Joe, Maluma, J Balvin, Natti Natasha, Farruko, Nicky Jam, among many others. All this nurtured his own career in a very important way, laying the foundations to project himself internationally, reaching the Latin Billboard 2013 hand in hand with Lec Entertainment in the United States and the Mi Música channel owned by this production company. (Interview with Leila Cobo, executive director for Latin content and programming of Billboard magazine link Youtube min. 5:38).
The construction of contacts and the networking carried out in this stage allows him to enter more decisively in other areas of the industry such as artist management, Booking, representation and promotion of artists for venues in Bogotá, in the years (2015 to 2020), where he later becomes executive producer of live events in Colombia. Highlighting the event of the “Reinas del Chupe” (Colombia 2019).
With the arrival of the health emergency in 2020, and the freezing of events due to restrictions, Yeyo Ruiz honors her resilience and projects her career in the United States. She settles in the city of Miami, where she works with Super Amigos Récords, resuming his great passion for music production, taking advantage of all the experience and relationships built during these years in which he kept exploring his own sound while alternating his role as music producer with the most diverse activities, always within the music and entertainment industry.
Today Yeyo Ruiz projects himself as an exponent music producer, DJ of the Urban Tribal flags, who feeds on the legendary history of the Guaracha, but who evolves into a genre that not only represents a sound, but an identity and a culture. new in which Yeyo, as a music producer, expresses his freshness and appropriates the “glitch” as part of his visual identity, which he wanted to capture in a mascot “DROP” (Drop), which represents the concept of cool, fresh, and the fluidity of a drop, what it seeks in turn, set a trend, recognition, and association of these concepts with the image of Yeyo Ruiz and the connection with his audience.
His first release of the musical proposal that Yeyo Ruiz brings in EP format, is entitled, Ecuador, in which the artist decides to capture sensations poured into his music, which portray and represent the moments, colors, sounds of his most recent musical journey. in several cities of the sister republic of the parallel latitude 0° and where each track alludes to two cities that were visited on his journey through this country, Quito and Guayaquil, always from the perspective of happy sounds, with Latin rhythms and timbres that highlight the freshness of the artist’s sound. It should be noted that each track will be titled in allegory of each city and place that Yeyo has visited, as an example, his next release, titled Ecuador.
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Company Name: Yeyo Ruiz
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Country: United States
Website: Tickgurus.com