SMS marketing is one of the most effective ways to reach customers directly and drive sales for business. With its high open rates and quick response times, SMS marketing can help stay ahead of the competition in an increasingly crowded marketplace. But how to measure the success of SMS campaigns? This quick guide will show five key metrics to track so that can calculate SMS marketing ROI and optimize strategy for maximum impact. Get ready to take the SMS game to the next level!
1. Calculating the click-through rate
When it comes to SMS marketing, click-through rate (CTR) is a crucial metric that measures the effectiveness of the campaign. This metric tells how many subscribers clicked on the links in SMS messages against the total number of messages sent.
2. Calculating the opt-out rate
Calculating the opt-out rate is an essential factor in measuring the success of an SMS marketing campaign. The opt-out rate refers to the number of subscribers who have requested to stop receiving text messages from businesses. Monitoring this metric is crucial as it helps determine whether or not SMS content resonates with the audience.
3. Calculating the conversion rate
Calculating the conversion rate is one of the most important metrics when it comes to measuring SMS marketing ROI. It tells how many subscribers took a desired action, such as making a purchase or signing up for a service, after receiving an SMS message. To calculate the conversion rate accurately, need to know both the number of subscribers who received SMS messages and the number of those who actually converted.
4. Calculating the cost per redeeming subscriber
Calculating the cost per redeeming subscriber is an essential metric for measuring SMS marketing ROI. It shows how much business costs to convert a subscriber into a paying customer through SMS campaigns.
5. Calculating the growth rate
One of the best ways to measure SMS marketing ROI is by calculating the growth rate. This metric shows how quickly the SMS subscriber list is growing over time, giving an idea of whether or not campaigns are resonating with the target audience.
Plexins, the free SMS and email marketing platform built for Shopify brands. All features are free, including the lowest SMS and email price, global SMS sending, and service in 210+ countries. Plexins is committed to helping Shopify brands grow their businesses by providing the most affordable and easy-to-use marketing tools available. With Plexins, businesses can send unlimited texts and emails to customers worldwide at low cost.
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