Boryeong, Korea – South Korea’s largest and most popular summer festival, Boryeong Mud Festival, is gearing up for a dazzling opening on July 21st. Celebrating its 26th year, Boryeong Mud Festival, themed ‘Dip yourself in mud! Roll! and Enjoy!,’ is a delightful festival that stimulates primal instincts, where participants smear beach mud all over their bodies and enjoy various games. Like Spain’s “La Tomatina” tomato festival held in the Valencian region, Boryeong Mud Festival has grown into a festival cherished by people worldwide.
Offering 60 Diverse Experience Programs…Unleashing K-POP Concert
With the significant increase in domestic and international tourism and travel demand after the COVID-19 pandemic, the festival is lasting a week longer than previous years and the program has also been significantly expanded from 40 to 60 offerings Popular programs such as the giant mud bath, giant slide, mud chair slide, and tail-catching game area have been prepared for tourists worldwide. Through activities like the mud water park, visitors can indulge in various mud experiences.
The Mud Challenge – the unique and distinctive mud obstacle course competition and exclusive to this festival – has been prepared with even more diverse courses. Particularly, this year’s mud experience facilities eagerly anticipate introducing various new facilities. The mud festival offers various mud experience events such as mud therapy, mud self-massage, mud beauty care, and color mud painting.
In addition to that, a water park zone will be available including a mud family zone. A mud train shuttling between the Mud Square and Sunset Square will also be in service. Rest areas and decks have been installed throughout the venue, significantly enhancing the convenience for families with children attending the festival. Within the family zone, visitors will have a separate play area and mud experience space to enjoy with their pets. The Air Force Black Eagles Air Show will also grace the blue skies of Daecheon Beach, adding a spectacular touch to the festival.
The nightly Mud Mob Dance and Mud DM performances held daily during the mud festival will ignite the nights at Daecheon Beach. There will be mud busking performances at the car-free street performance venue near Daecheon Beach. Various cultural events will also take place at major squares such as Sunset Square, Mud Square, and Meeting Square around the beach. The performances of popular K-pop artists, who have gained worldwide popularity, will also take place. Various performances will be held on a special stage within the family zone. Events such as the World K-pop Festival (July 22nd), Mud Big Concert (July 23rd and August 1st), GS25 Music & Beer Festival (July 29th), Mud Night Stand (August 4th), and World DJ Festival (August 5th) will be held.
In particular, on July 29th, at Boryeong Sports Complex, there will be an experience-type concert called ‘water show’ by the globally popular singer Psy, known for his hit song “Gangnam Style.”
Going beyond South Korea, Emerging as Asia’s Largest Festival
The inception of Boryeong Mud Festival was originally intended for the promotion of cosmetics made from the local specialty of Boryeong mud. Applying mud to the body prevents the skin from getting burned even under the scorching sun. The cool mud helps lowering body temperature, allowing visitors to forget about the summer heat. In particular, the Boryeong Mountain mud, made in a pristine environment, is known to have beneficial effects on skincare. It contains various effective ingredients such as natural minerals that have been traditionally used to prevent skin aging, including Cleopatra’s mud facial and China’s cosmetic clay called Baektohboon. It has been utilized for skincare and treating skin conditions due to its abundant presence of these beneficial components.
Driven by these effects, Boryeong Mud Festival has also grown into a beloved festival embraced by people worldwide. It is rightfully recognized as a representative festival of South Korea, receiving awards annually from organizations such as the Ministry of Culture, Sports and Tourism, the Korea Tourism Organization, and the International Festivals and Events Association. Until last year, the cumulative number of visitors reached an impressive 46.73 million people.
In celebration of the “Visit Korea Year 2023-2024,” this year is expected to witness the highest number of tourists ever. Particularly, with the inclusion of K-pop performances and various events, it is anticipated that the festival will solidify its position as the largest regional festival in Asia, offering abundant excitement and charm of K-culture.
One of the staff of Boryeong Mud Festival stated, “Imagine young people smearing mud all over their bodies, diving into the mud, enjoying games, and cheering. Once you participate in Boryeong Mud Festival, you will never forget the mud experience. If you dream of an unforgettable mud experience that stimulates primal instincts, do not hesitate to pay attention to South Korea’s Boryeong Mud Festival.”
Media Contact
Company Name: Boryeong Festival Tourism Foundation
Contact Person: Kim Yong-hak
Email: Send Email
Country: South Korea
Website: http://www.mudfestival.or.kr/festival/view