November 29, 2023 – Just as a knife is important to a chef and scissors to a hairdresser, cosmetic tools and color products are crucial to makeup artists and those who apply makeup. However, the domestic market is now saturated with foreign products. Mustaev is poised to emerge as a global cosmetics brand, offering the epitome of Korean-style makeup tools and color cosmetics.
Established in 2009, MTMCO made a distinctive mark in the cosmetics market by introducing the makeup brand ‘MUSTAEV’ in 2010. Notably, Mustaev brushes gained recognition among beauty bloggers and makeup enthusiasts, standing out in a market dominated by foreign products. However, the heart of Mustaev lies in Cheongdam-dong.
Cheongdam-dong, the epicenter of Korea’s beauty culture, houses numerous makeup shops, making it a mecca for makeup artists. Mustaev, in essence, was born in Cheongdam-dong, where all products are crafted based on the suggestions and ideas of makeup artists.
At the core of this journey is the philosophy of CEO On Yun-seong. From the inception of Mustaev, CEO On Yun-seong understood that winning the hearts of experts was crucial for success.
CEO On Yun-seong, a pharmacist turned entrepreneur, shared, “As a pharmacist, I started the business because of my connection with cosmetics.” He emphasized, “Knowing that Korea lacked a place to create representative color products, I aimed to create truly proper color products and makeup tools. I wanted to succeed by crafting a company that creates.”
Believing in the importance of expert recognition before approaching general consumers, CEO On Yun-seong invests time in meticulously creating each product. Unlike companies driven by trends, Mustaev focuses on developing the right products, completing them after field testing, feedback collection, and multiple revision processes.
At the heart of their approach is the PCI (Personal Color Image) system, tailoring colors to individual preferences. Mustaev takes pride in classifying colors, ensuring a personal touch that differs from trend-driven commercial products.
CEO On Yun-seong emphasized, “No matter how fashion-sensitive cosmetics are, the basics are important. We develop products together with experts, making us universal yet faithful to the basics.”
Confident in its ability to compete globally, Mustaev uses the highest quality materials in its cosmetics, expecting consumers to recognize their inherent value.
CEO On Yun-seong stated, “We want consumers to feel no difference between Mustaev brushes they buy today and those they buy 10 years from now. In Korea, we aspire to be what MAC or Bobbi Brown is in the U.S.”
He added, “Just as there is a clear difference in the facial shape of Westerners and Koreans, who have deep, three-dimensional eyes, I believe makeup tools must fit the Korean face perfectly. We aim to be a brand that truly represents Korea with products that are a perfect match for us.”
For more information about Mustaev and its various product lines, visit https://mustaevusa.com/shop/index.php and https://themustaev.com/. You can also take advantage of its Black Friday sales and enjoy amazing discounts of up to 70% off on various products.
Media Contact
Company Name: MustaeV
Contact Person: Andy Hong
Email: Send Email
Country: South Korea
Website: www.themustaev.com