The IPTV market size is projected to grow from USD 50.9 billion in 2021 to 115.2 USD billion in 2026, at a Compound Annual Growth Rate (CAGR) of 17.8% during the forecast period. The major factors driving the growth of the IPTV market are the growing preference for video-on-demand and growing demand for high-definition channels, Increase in internet video advertising, and rising internet penetration.
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Based on the Component, the hardware segment to account for a larger market size during the forecast period
The IPTV market has been segmented by three components: hardware, software services. The deployment of IPTV has witnessed an increase in adoption, as serves a variety of purposes, such as live streaming and video on demand service. The growing adoption of IPTV across all major verticals, such as media and entertainment, advertising and marketing, telecom and IT, healthcare and medical, gaming, online stores, to fuel the growth of the IPTV market.
Based on application, the non-linear television segment is expected to hold the highest market size during the forecast period
The IPTV market has been segmented by application into linear television and non-linear television. Among application, non-linear segment is estimated to account for the largest market during the forecast period. Non-linear TV services deliver media on demand to consumers. They are similar to video on demand services, in which consumers can watch their favorite TV program without waiting for a new episode, unlike traditional TV (linear TV).
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Unique Features in the IPTV Market
Users of IPTV platforms can view their preferred TV shows, films, or series whenever it’s convenient for them thanks to the platforms’ extensive on-demand content libraries.
A lot of IPTV systems boost viewer engagement during live broadcasts by offering interactive features like gaming, voting, and feedback choices.
IPTV services offer a smooth multiscreen experience by letting customers watch content on a variety of devices, including laptops, tablets, smart TVs, and smartphones.
Time-shifted TV gives viewers more scheduling freedom by enabling them to pause, rewind, or fast-forward live broadcasts.
IPTV providers utilise algorithms to examine user viewing patterns and preferences in order to provide tailored content to users according to their interests.
Major Highlights of the IPTV Market
The number of IPTV subscribers has increased significantly on a global scale. The spread of IPTV services has been facilitated by the shift towards internet-based content distribution.
Traditional content providers, including television networks and media companies, have entered the IPTV space to reach a broader audience and adapt to changing viewer habits.
TV networks and other traditional content providers have joined the IPTV market in an effort to reach a wider audience and adjust to the evolving viewing habits of their audience.
Many IPTV providers integrated cloud services to enhance scalability, flexibility, and the overall user experience. Increased content distribution, scalability, and storage were made possible by cloud-based systems.
Higher resolution standards, such 4K and High Dynamic Range (HDR), are being progressively embraced by IPTV services to provide viewers with a more engaging and eye-catching experience.
Top Key Companies in the IPTV Market
Major IPTV vendors include AT&T (US), Verizon Communications (US), Ericsson (Sweden), Akamai Technologies (US), Broadcom Corporation (US), Airtel (India), Deutsche Telekom (Germany), Tripleplay Services (India), MatrixStream Technologies (US), CISCO (US), Huawei (China), Sterlite Technologies (India), Exterity(India), Centurylink (US), Orange S.A (France), Setplex (US), Vytio IPTV Solutions (US), Netup (Russia), Foxtel (Australia), Commscope (US), Teledata (Germany), IQStream IPTV(US), Telebreeze (US), Solid IPTV(Australia), LeezTV (Turkey), Broadpeak TV (France), Aigutech Technologies(India), IPTVPORTAL (Russia). These market players have adopted various growth strategies, such as partnerships, collaborations, and new product launches, to expand have been the most adopted strategies by major players from 2019 to 2021, which helped companies innovate their offerings and broaden their customer base.
ricsson delivers its services in more than 180 countries. Approximately 40% of the mobile traffic passes through Ericsson’s network. The company provides telecommunications equipment and related services to mobile and fixed network operators. The services offered include network services, digital services, managed services, and emerging business services. The network segment includes hardware, software, and related services. Digital services include products and services for operators. Managed services include network and IT managed services, network design and optimization, and application development. The emerging business services segment includes IoT and Red Bee media. Its caters to various verticals such as media, transport and automotive, energy and utilities, and government.
In 2018, Ericsson rebranded itself as MediaKind, in the IPTV market. MediaKind is a group comprising Aspex, Azuki Systems, Envivio, Fabrix, HyCGroup, Microsoft Mediaroom, and Tandberg Television. Ericsson acquired Microsoft Mediaroom from Microsoft in September 2013.
Akamai Technologies offers various solutions, including security solutions, web performance, media delivery solutions, and network operator solutions. It provides web performance solutions to optimize business processes online. The company is a global player in the IPTV market. Akamai offers Adaptive Media Delivery, a streaming media server optimized for Adaptive Bitrate (ABR) streaming that delivers an enhanced experience for customers across fixed and mobile networks. Akamai’s streaming media server has an appositive brand presence as it streams some of the world’s largest online events, including the Olympics, the Super Bowl, and the FIFA World Cup. The company has a network of more than 240,000 servers deployed over 1,700 networks and in over 130 countries. It offers its products to nearly all verticals, including healthcare & life sciences, business services, BFSI, automotive, hotel and travel, manufacturing, media and entertainment, public sector, gaming, retail and consumer goods, and software technology. It offers its products to large enterprises and startups.
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