The application integration market size is projected to grow from USD 15.4 billion in 2023 to USD 38.4 billion by 2028 at a Compound Annual Growth Rate (CAGR) of 20.0% during the forecast period. The rising need to eliminate data silos and improve productivity is driving the growth of the application integration market.
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Professional services segment to lead application integration market during the forecast period
Professional services include the assistance provided by external sources to companies that support businesses of all sizes and across industries. Professional services are categorized into three types: consulting, integration, and support and maintenance and are delivered to customers after the purchase of a product. The services are an integral part of deploying the solutions in an organization, imparting training, handling, and maintaining the use of the software.
Business Intelligence segment to have higher growth rate during the forecast period
Business Intelligence is the process of collecting, cleaning, analyzing, and turning business data into actionable insights. It relies on descriptive analytics to understand the occurrence of a business-related event. These insights are delivered through reports and dashboards. Access to various data is required by BI tools to be effective. Nowadays, the sources of data collection for organizations are websites, IoT devices, machines, customers, and various other external sources. Further, the data gets stored in CRM, ERP, and a range of other cloud-based and on-premises systems.
Integration Platform as a Service segment to emerge as the largest market during the forecast period
Integration Platform as a Service (iPaaS) is defined as the platform that enables deployment, governance, management, and integration of any combination of cloud and on-premises applications. iPaaS is a cloud-based service that integrates data, applications, and processes. The platform automates and simplifies integration activities that make connecting applications and data deployed in any environment quickly. As the number of SaaS applications increases, there is a demand for more accessible, self-service ways to connect and manage all the data. iPaaS allows the building and deploying integrations between cloud and on-premises applications and data. It uses an API-led approach without requiring installing or managing any middleware or hardware.
Asia Pacific to grow at the highest rate during the forecast period
Asia Pacific is the fastest-growing region in the application integration market. Leading countries in the region include China, Japan, India, Australia, and New Zealand that have sustainable and well-established economic growth, enabling them to increasingly invest in various R&D activities. This contributes to the development and expansion of the application integration market in the region.
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Unique Features in the Application Integration Market
Businesses with minimal IT resources can benefit from this. Applications may be connected by people with little to no coding knowledge thanks to drag-and-drop interfaces and pre-built connectors, democratizing integration procedures.
Integration solutions built for the cloud, as opposed to on-premise solutions, offer scalability, flexibility, and less maintenance as cloud use soars.
In batch processing, traditional integration is frequently used. Applications may respond instantly to events and data changes thanks to real-time and event-driven integration, which promotes automated workflows and quicker decision-making.
The foundation of contemporary integrations are APIs, or application programming interfaces. Certain systems come with integrated API management features that enable centralized security, administration, and analysis of API interactions.
Processes can be streamlined and agility increased by giving business users (citizen integrators) the ability to create basic integrations without exclusively depending on IT staff. User-friendly tools with pre-built connectors for popular apps may be part of this.
Major Highlights of the Application Integration Market
By automating manual activities and data transmission between apps, integration solutions improve departmental productivity and streamline workflows. This results in lower costs, fewer mistakes, and better process visibility.
Businesses may get a comprehensive understanding of their clients and personalize their experiences by connecting marketing automation tools with customer-facing apps like CRM. Stronger client ties and loyalty are fostered by this.
Businesses may combine data from several sources to get a cohesive picture of their performance and operations through seamless data integration. This enables them to optimize strategy and make data-driven decisions.
Cloud-native integration solutions are becoming increasingly popular as cloud computing grows. As opposed to on-premise options, these solutions provide deployment ease, scalability, and customization.
Application integration solutions provide top priority to strong security features like encryption and access controls as data privacy laws become more stringent. By doing this, critical data is protected throughout integrations.
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Top Companies in the Application Integration Market
Salesforce is a CRM technology provider that connects sales, marketing, commerce, and IT services, bridging the gap between companies and their customers. It offers a CRM platform, Customer 360, with integrated collaboration capabilities and connects customer data across systems, apps, and devices. The company caters to businesses worldwide through direct sales and indirectly through partners. It serves various industries, including automotive, communications, consumer goods, energy & utilities, financial services, healthcare and life sciences, retail, manufacturing, and many more. The brand portfolio of Salesforce comprises Tableau, Slack, Mulesoft, and Heroku. The customer portfolio of Salesforce, and Mulesoft, includes AT&T, Bayer Corporation, RBC Wealth Management, SMCP Group, AXA Luxembourg, and others. In July 2021, Salesforce acquired Slack, an instant messaging system that digitally connects employees, customers, partners, and systems with applications and workflow. Salesforce offers Mulesoft integration platform under its Mulesoft brand comprising the Mulesoft Anypoint platform and MuleSoft Composer for Salesforce.
IBM is a multinational consulting and technology corporation that offers consulting, infrastructure, and hosting services. The company operates through five major business segments: software, consulting, infrastructure, financing, and others. Through its software segment, the company focuses on software solutions for hybrid cloud platform, data and AI, automation, and security. The company’s consulting segment comprises three business areas: business transformation, technology consulting, and application operations. Its infrastructure segment includes hybrid infrastructure and infrastructure support. Through its financing segment, the company caters to client financing and commercial financing. IBM caters to various industry verticals, including financial services, consumer goods, energy, government, retail, telecommunications, etc. The company has a dominant presence in the Americas, Europe, the Middle East & Africa, and Asia Pacific with clients in more than 175 countries. In the application integration market, IBM offers the IBM Application Integration suite, comprising IBM Integration Bus Advanced, IBM WebSphere Cast Iron Hypervisor Enterprise Edition, and IBM API Connect Professional. The company’s offerings include IBM Cloud Pak for Integration and IBM App.
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