Digital Signage Market size was valued at USD 15.98 Billion in 2022 and is poised to grow from USD 17.77 Billion in 2023 to USD 41.55 Billion by 2031, growing at a CAGR of 11.2% in the forecast period (2024-2031).
Digital signage is a kind of electronic display technology that uses video, graphics, information, and other multimedia content to advertise or instruct in both public and private settings. It is possible to remotely update digital signs to provide real-time information. These signages range from small signboards to large video displays. These displays are commonly found in airports, rail stations, retail centers, restaurants, hotels, and offices. Along with product and service promotion, their primary aim is to offer information. Digital signage systems use media players, screens, and network connectivity to entertain visually and attract audiences.
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Evolution of Display Technology has Surged the Market
Digital signage is becoming increasingly popular because of its versatility, and they are easy to use. In the past few years, businesses have been investing significantly in digital signages as digital display hardware has become more affordable. The demand for 4K digitized sign displays (digital signage displays) with built-in software and media players is increasing because it provides consumers with a cost-effective Ultra HD digital signage solution. The two primary factors that are expected to promote digital signage demand are its popularity of products like home monitoring systems and leak detector systems. Complex monetary items such as forex cards, which require informative and brief promotional content will also boost market growth.
Gaze Tracking Use Biometric Technology and Advanced Digitized Signals to Identify Populated Areas
The combination of biometric technology and advanced digitized signals has given birth to products like heat path tracking and gaze tracking. Gaze tracking technology helps in detecting areas that are populated with a large number of consumers. This solution helps businesses to monitor consumer behavior for successful product promotion. Display technologies like micro-LED displays, OLED displays, and electronic paper displays are becoming increasingly prevalent in many industries. This is encouraging organizations to manufacture digital display goods that are the leading technology. To provide viewers with crucial and relevant information in major public areas, organizations are swiftly installing such advanced displays. It will help to reach multiple audiences through public spaces. Keeping customers interested in a long period of time can be accomplished through visuals, motion, and a style that is bold and vibrant.
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- On March 27, 2024, LG announced the introduction of their Studio Series DVLED. This advancement was possible due to their virtual production for broadcasters, production studios, and corporate marketing departments. The 10-unit product consists of Micro LED variants with genlock technology. The screen brightness up to 5,000 nits and has pixel pitches as small as 0.9mm.
- In 2023, SAMSUNG launched they’re in Europe ‘The Wall for Virtual Production’. It has two models of its digital signage series, the P1.68 and the P2.1.These massive LED walls for virtual content development improve visual effects and reduce production costs and time.
- In February 2023, Cisco Systems Inc. and St. Louis CITY SC combined their workforce to build a networked Major League Soccer experience centered around the fan base. This is a fully integrated network in the 31-acre CITYPARK stadium area.
- In February 2023, Winamte Inc. disclosed the launch of an outdoor display series. This solution will improve visibility for bus shelter advertising, digital drive-thru menus, smart cities, and storefront displays, among other uses.
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With the evolution of display technologies, particularly digitized display technology, information is now delivered in a digitized version. This information uses motion and pictures to efficiently promote a business. The advancement of LED, UHD, OLED, LCD, and super AMOLED is driving market growth. The improvement in technology has increased the influence of a digital advertisement on its intended audience. As a result, the implementation of such innovative technologies in display systems will accelerate the expansion of the global digital signage market.
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