The crowdsourced testing market size is expected to grow from USD 1.6 billion in 2022 to USD 2.5 billion by 2027, at a Compound Annual Growth Rate (CAGR) of 9.4% during the forecast period. The major factors driving the crowdsourced testing market include the increasing no of devices, operating systems and applications and the need for scaling QA of software for enhancing customer experience. With increasing requirement for adopting cost effective software development process.
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The functionality testing in the testing type segment is expected to lead the Crowdsourced testing market in 2022.
The crowdsourced testing vendors provide essential functional testing techniques for the product to ensure it is ready for the final release. Thousands of highly skilled testers are recruited for performing the functionality testing efficiently to ensure the software is ready for going public. It is the method utilized by organizations to ensure the software is designed from the user’s perspective or not. This process is completed by checking it from tip to tail with no necessity of understanding the functioning of the development code internally. It works for exposing bugs in testing before the wide-scale launch of the product. Functional testing by crowdsourced testers ensures checking various aspects of a software application, such as UI, error conditions, text handling, and missing functionalities.
Mobile application platform segment is expected to grow with the fastest growth rate during the forecast period.
With a massive increase in the number of mobile-based applications suiting different OS, such as Android and iOS. Customers expect the apps to run flawlessly on their mobile phones in all kinds of devices, OS, and network services. Mobile app testing is a way to position the software product as a quality application. With the rising competition and consumer expectations, the success of software applications revolves around the UX it offers. Mobile applications are expected to have a high rate of failure as users easily delete the app if it shows inconsistency or affects their mobile phones, such as freezing, crashing, and using too much battery. Crowdsourced mobile testing is thoroughly implemented by organizations before releasing the product to the public to cope up with the high expectations from consumers.
North America to lead the Crowdsourced testing market during the forecast period.
North America to lead the Crowdsourced testing market due to the large-scale technological adoption by people in the region. The region consists of developed economies, such as the US and Canada, which have undergone digitalization to a large extent. Organizations in the region have adopted digital transformation to attract more consumers for their products, due to the increased online activity of users in the region. Hence, the adoption rates of crowdsourced testing services by end-user centric verticals, such as retail, BFSI, and travel and tourism, is on the rise in North America. Moreover, the growing device fragmentation appeals to the need for deploying crowdsourced testing for ensuring a good user experience on as many devices as possible.
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Unique Features in the Crowdsourced Testing Market
One of the standout features of the crowdsourced testing market is the diverse and extensive pool of testers it can access. Crowdsourced testing platforms bring together testers from various geographical locations, backgrounds, and skill sets. This diversity ensures that applications are tested under a wide range of real-world conditions, providing insights into how software performs across different devices, operating systems, and network environments.
Crowdsourced testing offers unparalleled scalability and flexibility. Companies can quickly scale up their testing efforts by engaging a large number of testers on short notice. This flexibility is particularly beneficial for handling peak testing demands, such as during product launches or major updates. Additionally, the ability to adjust the number of testers based on project needs helps in managing costs effectively.
Unlike traditional testing environments, crowdsourced testing is conducted in real-world conditions. Testers use their own devices and network connections, which closely mimics how end-users will interact with the software. This approach helps in identifying issues that might not surface in controlled testing environments, such as device-specific bugs, localization issues, and performance problems under varying network conditions.
Crowdsourced testing can significantly shorten testing cycles by providing rapid feedback. The large number of testers working concurrently ensures that issues are identified and reported quickly. This accelerated feedback loop allows development teams to address defects and iterate on their software more efficiently, leading to faster release times and improved time-to-market.
The crowdsourced testing model is often more cost-effective compared to traditional in-house testing. Companies can leverage a global community of testers without the need to invest in additional resources or infrastructure. Payment models based on the number of bugs found or the scope of testing tasks further contribute to cost savings, making it an attractive option for startups and businesses with limited budgets.
Major Highlights of the Crowdsourced Testing Market
A significant highlight of the crowdsourced testing market is its access to a diverse and global tester base. This diversity ensures that software is tested under varied conditions, reflecting a wide range of real-world user scenarios. Testers from different geographic regions, cultural backgrounds, and technical expertise levels contribute to more comprehensive testing coverage, helping to identify issues that might be overlooked in a homogenous testing environment.
Crowdsourced testing is known for its ability to provide rapid testing and feedback cycles. By leveraging a large pool of testers who can work concurrently, companies can receive quick and actionable insights into their software’s performance. This speed is crucial for fast-paced development cycles, enabling quicker identification and resolution of bugs and faster overall time-to-market for new features and releases.
One of the major highlights is the cost efficiency of crowdsourced testing. It eliminates the need for significant investments in infrastructure and additional full-time staff. Companies pay for testing services as needed, often based on the scope of work or the number of bugs identified, making it a flexible and budget-friendly option. This model is particularly beneficial for startups and small to medium-sized enterprises looking to optimize their quality assurance processes without extensive financial outlay.
Crowdsourced testing provides the advantage of real-world testing conditions. Testers use their own devices, operating systems, and network environments, closely mirroring how end-users will interact with the software. This approach helps uncover issues related to device compatibility, localization, and performance under various network conditions, which might not be detected in controlled lab environments.
The market offers a wide range of testing services, catering to diverse testing needs. These services include functional testing, usability testing, localization testing, security testing, and more. Companies can leverage specialized testers with specific expertise to ensure thorough and effective testing across different aspects of their software, enhancing overall quality and user experience.
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Top Companies in the Crowdsourced Testing Market
The major vendors covered in the Crowdsourced testing market include Qualitest (US), Nomura Research Institute, Ltd. (Japan), Infosys Limited (India), Cigniti Technologies (US), EPAM Systems, Inc. (US), Flatworld Solutions Pvt. Ltd. (India), Test Yantra Software Solutions (India), Cobalt Labs Inc. (US), Bugcrowd Inc. (US), Qualitrix (India), Global App Testing (UK), Applause App Quality, Inc. (US), Synack (US), Testbirds (Germany), Rainforest QA, Inc. (US), Digivante Ltd (UK), Testlio Inc. (US), Crowdsprint (Australia), MyCrowd (US), Ubertesters Inc. (US), QA Mentor, Inc. (US), Crowd4Test (India), TestUnity (India), usabitest.com (Nigeria), Stardust testing (Canada), and ImpactQA (US). These players have adopted various growth strategies, such as partnerships, business expansions, agreements, and collaborations, new product launches to expand their presence in the crowdsourced testing market. Partnerships and new product launches have been the most adopted strategies by major players from 2019 to 2021, which helped them innovate their offerings and broaden their customer base.
Cigniti is world’s leading independent quality engineering and software testing services company, bringing the power of AI into Agile and DevOps, to accelerate enterprise digital transformation. Its key test offerings include quality engineering, advisory and transformation, digital assurance, and quality assurance. The company builds a portfolio of testing Intellectual Property (IP), including its proprietary testing platform, BlueSwan. Cigniti serves a variety of industries, such as airlines, banking, communications, energy and utilities, financial services, healthcare and life sciences, insurance, logistics, and manufacturing. It delivers experience-led transformation by focusing on analyzing customer experience and creating strategy and insights to improve predictability and higher adoption of digital touchpoints. it assist its enterprise clients in accelerating their time to market by predicting and preventing unanticipated failures, leveraging AI-driven, proprietary continuous testing and test automation solutions, which are platform and tool agnostic, with customer centricity.
Qualitest is another top player in the Crowdsourced testing market providing AI-powered quality engineering services. It is a leading provider of IT solutions and quality assurance services to clients across the globe. The company is a well-known provider of managed crowdsourced testing services for enhancing UX and customer retention, it focusses on giving cost-effective and rapid results to its clients through its vast pool of real testers leveraging real-world test scenarios and conditions, and testing them for localization, usability, compatibility in devices, OS’, browsers, networks/carriers, and multiple languages. The company differentiates as providing a handpicked crowdsourced, especially according to the target group of the client, which would fit its business context. Along with it, Qualitest provides a dedicated on-site test lead for ensuring an overhead-free testing process. In June 2020 Qualitest expanded its AI-Powered Software Testing and QA Toolkit by global launch of Qualisense. It uses ML to help companies enhance software development strategies, streamline testing, and reduce the costs of ensuring software quality.
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